BUILDERS

Yutori is building web agents — AI that can monitor, navigate, and eventually act on the web on your behalf. Their first product, Scouts, launched in beta in June 2024 with one deliberate constraint: read-only web monitoring. No booking, no form-filling, no write actions. Just signal extraction from the open web. That narrow framing, paired with a $25K launch video that went viral on Twitter, drove 20–30K waitlist signups in a single week. M1 retention held above 80%. Enterprise contracts followed — entirely bottom-up, entirely unsolicited. In this episode of Unicorn Builders, Co-CEO Abhishek Das breaks down the thinking behind all of it.

Topics Discussed:

• Why scoping Scouts to read-only monitoring at launch was a GTM decision, not just a product one

• The $25K launch video that went viral — what was in it and why it worked

• How unsolicited enterprise contracts emerged from a prosumer product

• Running two parallel GTM motions simultaneously with no dedicated marketing team

• How hackathons became a developer acquisition channel

• The browser automation API: a separate product with a separate motion, and why the two audiences cross-pollinate

• What's next: authenticated browsing and write-action agents currently in alpha

GTM Lessons For B2B Founders:

• Constrain your launch scope to match what you can actually deliver. The AI agent space is full of products that promise to do everything and fail at anything. Yutori's answer was the inverse: launch Scouts as read-only monitoring only — no purchasing, no reservations, no form submissions. Abhishek was explicit that this was intentional: lower stakes for errors, a cleaner value prop, and a more honest promise to early users. The constraint wasn't a limitation — it was the pitch. If you're launching in a crowded category where trust is already eroded, scoping tightly is a competitive move.

• Let retention data — not your roadmap — trigger monetization. Scouts launched free with no fixed plan to charge. When M1 retention held above 80%, the team pulled their monetization timeline forward and shipped a flat monthly subscription. No elaborate pricing research, no staged rollout. The data gave them the signal. For founders debating when to introduce pricing: retention is the clearest leading indicator that your product has earned the right to charge. Set a retention threshold before you launch, and let it make the call for you.

• A $25K launch video beat the market — because the message did the work. The video was Abhishek on camera, directly explaining what Scouts can and cannot do. No cinematic production. It went viral because prominent builders — Guillermo Rauch from Vercel, Scott Belsky — reshared it organically. Abhishek is candid that going viral involves luck and that Twitter feels significantly more saturated today than it did at launch. The takeaway isn't "spend $25K on a video." It's that precise articulation travels further than high production value, and distribution through trusted voices matters more than raw reach.

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Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

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Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Andromeda is building social humanoid robots designed to solve the loneliness epidemic among the elderly. Its flagship robot, Abby, is already deployed in nursing homes across Australia — speaking 90 languages, building ongoing relationships with residents, and filling a care gap that human staff simply don't have the capacity to address. In this episode of BUILDERS, we sat down with Grace Brown, CEO and Founder of Andromeda, to learn how she bootstrapped her way into a deeply traditional B2B enterprise market, ran 12 months of unpaid pilots, and generated her first paying customers entirely through inbound — with zero outbound sales motion.

Topics Discussed:

• Why Grace chose nursing homes as the beachhead over consumer or broader healthcare markets

• How 12 months of bootstrapped, unpaid pilots created the social proof needed to unlock enterprise contracts

• The three-stakeholder sales dynamic inside every nursing home deal

• Why personality and social trust are the real defensible moat in robotics — not technical specs

• The invisible tech debt problem Grace believes is being ignored across the robotics industry

• The path from nursing home deployments to a general-purpose humanoid robot for the home

// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

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Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Every year, more than half of private student loan applicants get declined. Not because they're unserious about their education — but because they narrowly miss a credit cutoff. For upperclassmen and grad students already deep into a degree, that rejection often means dropping out. Jen O'Donald spent 13 years at Sallie Mae, most recently running product, watching this gap go unsolved. So she built GradBridge to solve it — creating an entirely new category in student lending: the second look. In this episode, Jen breaks down what it actually takes to go from zero to live in heavily regulated fintech, how she managed a multi-stakeholder launch across a sponsor bank, servicing platform, and compliance stack, and why federal student loan policy shifts are reshaping the entire private lending market in real time.

Topics Discussed:

• Why half of private student loan applicants get declined — and what it costs them

• How GradBridge identified and defined a category that didn't previously exist

• The "circular reference" problem of building in regulated fintech and how to move through it

• Coordinating a launch across a sponsor bank, origination platform, servicing platform, and compliance stack

• How federal policy changes are shifting private student loan demand — and how GradBridge repositioned in real time

• School partnerships and referral channels as the core distribution strategy

• What "flawless execution" looks like in a zero-tolerance regulated environment heading into peak season

// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

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Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Amaze Holdings is quietly becoming one of the more interesting GTM stories in the creator economy. With 14 million users who have launched stores and 3,000–4,000 new ones joining daily at near-zero acquisition cost, CEO ⁠Aaron Day⁠ has built a social commerce platform that lets anyone start selling inside YouTube, Instagram, TikTok, Twitch, and Discord — no inventory, no upfront investment required. In this episode of BUILDERS, Aaron breaks down the exact thinking behind ⁠Amaze⁠'s acquisition strategy, how he carried Canva's partnership-led growth model into a new company, and why the shift from 3% affiliate cuts to 20% direct creator commissions is the model disruption nobody is talking about loudly enough.

Topics Discussed:

• Scaling to 14M users with minimal marketing spend — what's actually driving it

• The Canva partnership playbook: why embedded distribution beats paid acquisition

• How every integration target Aaron approached ended up becoming an acquisition

• When and why to consolidate a multi-brand portfolio into a single unified brand

• TikTok Shop's affiliate acceleration algorithm and its structural implications for brands

GTM Lessons For B2B Founders:

• Distressed market conditions turn partnership targets into acquisition opportunities. Aaron's original plan was straightforward: find high-volume distribution partners and integrate Amaze's engine into their ecosystems — the same playbook he ran at Canva. But every company he approached, including Teespring, was coming out of Covid in a weakened position, sitting on valuable distribution but needing a new model. Rather than walking away, he bought them. The lesson isn't "always acquire." It's that when a company holds exactly the distribution you need and the market has compressed their options, the acquisition math can be dramatically more favorable than a long partnership negotiation — and you capture the asset permanently rather than renting access to it.

• Embedded distribution compounds in ways paid acquisition cannot. At Canva, the team didn't build brand awareness through paid media or SEO in the traditional sense. They embedded Canva directly inside FedEx, Office Depot, and Staples — platforms where 65 million small business users were already working. The partnership paid Canva, exposed the product to users who would never have searched for it, and built habitual usage. Aaron brought that same logic to Amaze. When you're early and capital-constrained, finding a single high-volume integration that puts your product in front of the right behavior beats spending on channels that require you to interrupt people.

• Brand consolidation after M&A is a compounding GTM event, not just a cleanup project. Running acquired brands as separate entities — each with their own SEO footprint, paid media budget, and partnership surface area — caps your efficiency at every layer. Aaron's decision to collapse Amaze's acquisitions into features under a single brand (Amaze Commerce) doesn't just simplify the org. It concentrates domain authority, focuses partnership conversations, and lets every marketing dollar work harder. If you've grown through acquisition, the consolidation moment deserves the same strategic attention as a product launch.

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Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.⁠ www.FrontLines.io⁠

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.⁠ www.GlobalTalent.co⁠

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Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here:⁠ https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Greenfly powers short-form content distribution for major sports leagues worldwide — giving athletes, teams, and leagues real-time access to highlights and fan UGC that flows directly to social channels. When Mark Keaney joined as CRO three years ago, the company had 35 employees. It has since doubled both revenue and headcount. In this episode of Unicorn Builders, Mark breaks down how a niche B2B company with a deliberately narrow TAM builds a high-efficiency GTM — and how he's using AI not to replace his sales team, but to make the manager-to-seller relationship dramatically more valuable.

Topics Discussed:

• Why going wide killed their win rate — and how staying sports-adjacent fixed it

• The lanyard sponsorship that outperformed a competitor's full event booth activation

• How to engineer 30 high-value meetings from a single two-day industry event

• The AI stack Mark built by combining Salesforce, Slack, email, and calendar data into real-time deal and coaching intelligence

• Why AI inspection without bottoms-up coaching creates companies that scale on paper but aren't sustainable

• What the transition from CEO-led sales to a scalable sales org actually requires in a CRO hire

// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

//

Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Joni Klippert didn't come from security. She came from DevOps — two companies, including VictorOps, which she joined as the first non-engineering hire and helped bring to market. At conferences like DevOps Days Enterprise, she kept running into the same frustrated security teams: they knew they couldn't keep up with the pace of software delivery, but their only move was to act as a gate. That observation, paired with her co-founder Scott Gerlach's decade of practitioner experience — including CISO at SendGrid through its acquisition by Twilio — became StackHawk: a dynamic application security testing platform that puts runtime vulnerability testing directly into the CI/CD pipeline, built for the engineers writing the code. In this episode, Joni breaks down how she abandoned her original PLG thesis when enterprise came knocking, how AI-accelerated software delivery has created a structural problem for static analysis tools that benefits StackHawk, and why category definition in AppSec is less about analyst quadrants and more about being precise about what you test and how.

TOPICS DISCUSSED

• Why a DevOps founder built her third company in cybersecurity

• The structural ceiling in engineering-led PLG deals — and what it signals about ICP

• How StackHawk's first major enterprise logo arrived inbound and changed the GTM thesis

• Rotating segment focus when market conditions compress SMB security budgets

• Why AI-accelerated code delivery is a tailwind for runtime testing and a headwind for static analysis

• Building a bridge product for aspirational enterprise buyers who aren't yet DevOps-native

• Category definition when you don't fit cleanly into AppSec or API security

• Working with analysts on emerging categories like DAST in the age of AI

• The organizational misalignment between engineering velocity goals and AppSec team operating models

// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

//

Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Corey Kleinbauer spent years leading sales organizations inside the Salesforce ISV ecosystem before going fractional to work with early-stage SaaS founders on broken revenue engines. He now runs pre-engagement diligence on every client — interviewing finance, marketing, and delivery leaders before touching the sales org — because the revenue problem is rarely where founders think it is. In this episode, he gives founders a specific framework for ICP discipline, sales team structure, and pipeline review rigor.

Topics Discussed

• Why founders cannot transfer their conviction to a sales team — and what the structural fix looks like
• The ICP trap: how inbound enterprise opportunities derail mid-market revenue engines
• The three pipeline review questions Corey uses instead of budget, demo recaps, and calendar updates
• What the most efficient early-stage sales org he has ever seen actually looks like (product-certified, full-cycle reps at Aprica)
• When hiring a domain practitioner as a salesperson makes sense — and when it burns out fast
• The pre-engagement diligence process Corey runs before taking a fractional engagement

Key GTM Insights

• The founder's conviction is not transferable — you have to engineer around that gap.Founders consistently try to solve rep underperformance by loading them with more product knowledge and founder zeal. Corey's view is that this fundamentally misunderstands what salespeople can carry into a room. The gap is structural, not motivational — and the fix is building an onboarding system that certifies reps in the product before they ever touch a prospect. "Salespeople, myself included, can never fully adopt the zeal and the intensity of a founder at a trade show, at a cold call, during a discovery session, during a demo." What Corey looks for instead: reps pliable enough to become genuinely versed in the product, capable of running a two-hour discovery and demo without a pre-sales overlay. His current client Aprica — a project management and project service automation company — has built exactly this model, and he calls it the most efficient early-stage sales org he has seen.
• ICP discipline is a revenue architecture decision, not a positioning exercise.The most common stall Corey diagnoses is founders chasing large inbound opportunities outside their core segment. Winning an enterprise logo feels like validation — the ACV is bigger, the board gets excited — but it distorts delivery, support, and eventually the product roadmap. "A large company knows that they've just jumped into a relationship with a smaller firm and there's a propensity for them to boss you around and maybe change your roadmap." His diagnostic question before any engagement: "What's the last piece of business you said no to?" If the founder can't answer, the revenue engine has no defined edge. Staying inside a specific ICP during growth phase is what makes demand gen and account expansion compoundable over time.
• Three questions replace the pipeline review theater most founders run.Corey's pipeline review framework is deliberately narrow. Before an engagement, he asks for recordings of pipeline calls — and the language he hears tells him everything. Phrases like "this deal looks good, it's ours to lose" are immediate red flags. His replacement: three questions only. "In the pipeline call, what problem are we solving? What level in the organization are we at, and what is a mutually agreed upon timeline?" No budget check. No demo recap. No three-week calendar readout. The discipline forces reps to prove a deal is real before it touches the forecast.

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Topics DiscussedKey GTM InsightsMeta Description

DOSS is building the operations cloud for physical-products companies — procurement, inventory management, and order management unified on a modern data platform, positioned as the layer that sits around the ERP general ledger rather than replacing it. In this episode of BUILDERS, Co-Founder and CEO Wiley Jones gets specific about what 22 months in market actually taught him: why nine of those months were spent selling to the wrong customers, what a single blunt conversation forced them to shut down an entire product line, and the exact mental model shift required to move from founder-led sales to a scalable GTM motion.

Topics Discussed:

• The "donut vs. donut hole" product framing — why DOSS deliberately stopped selling finance and accounting

• How DOSS stress-tested its ICP by mapping slam-dunk wins against catastrophic failures — and what they cut

• The ecosystem wake-up call from a former public-company CEO that changed DOSS's go-to-market architecture in a month

• What founder-led sales actually has to unlearn — and why your reps aren't the problem

• How to diagnose what kind of sales leader your company actually needs right now

• Why DOSS is going to coffee trade shows instead of SaaS conferences — and the field marketing logic behind it

// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

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Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Sleep AI is building the world's largest sleep intelligence platform, with over a billion hours of sleep data, connections to more than a million users, and 100+ published studies. The company operates a B2B model providing sleep data infrastructure through three channels: R&D services for product validation, reimbursed digital therapeutics in Germany's healthcare system, and SDK/API partnerships that embed sleep intelligence into health apps. In a recent episode of BUILDERS, I sat down with Colin Lawlor, CEO and Founder of Sleep AI, to learn how the company transitioned from eight years of deep R&D to active commercialization and their strategy to reach a billion people through partnership distribution.

Topics Discussed:

• The $100 billion sleep market's validation gap: only 300 of 10,000 sleep products have scientific measurement

• Sleep AI's data collection engine: half a million data points per user annually from phones, wearables, and predictive models

• Germany's regulatory breakthrough: achieving full reimbursement for 74 million people without prescription requirements

• The device-agnostic platform strategy connecting to any data source to maximize distribution reach

• Transitioning from pure R&D focus to building sales, marketing, and PR functions for the first time

GTM Lessons For B2B Founders:

• Time product-market readiness against defensible data moats, not funding cycles: Colin invested 8-9 years collecting a billion hours of sleep data and publishing 100+ studies before scaling commercialization. This created inbound demand from companies with unsolved problems and established technical credibility that competitors can't replicate quickly. For deep-tech B2B founders, premature go-to-market before achieving technical differentiation means competing on sales execution rather than product superiority. The German reimbursement approval—a multi-year regulatory process requiring robust clinical evidence—exemplifies outcomes only accessible with patience.

• Collapse the technical-commercial divide by embedding experts in revenue processes: Sleep AI's scientists participate in sales conversations from initial discovery through close. This isn't consultation—it's full integration. The cultural frame Colin established: "innovation and scientific breakthroughs are great if they have an impact, but if they stay in a box...they have no impact." For technical founders, this means your PhD-level team must own customer outcomes, not just product capabilities. If your best technical minds aren't in customer conversations, you're leaving competitive advantage on the table.

• Position as infrastructure when solving complex, multi-intervention problems: Colin recognized no single company can solve sleep comprehensively—it requires medical diagnosis, environmental optimization, behavioral coaching, and product interventions. Rather than attempting vertical integration, Sleep AI built horizontal infrastructure (SDK/API) that makes other health companies better. The insight: "We want to reach a billion people through the companies that they already trust by being their trusted sleep partner." Infrastructure plays generate winner-take-most outcomes in fragmented markets where solution complexity exceeds any single vendor's scope.

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

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Don't Miss: New Podcast Series — How I Hire

Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.

Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Savvy Wealth is an AI-enabled platform for independent financial advisors — solo operators and small teams — that handles everything from CRM and billing to compliance, investment management, and financial planning. In this episode of BUILDERS, I sat down with Ritik Malhotra, Founder & CEO, to get into the GTM mechanics behind selling into one of the most trust-locked markets in financial services: advisors who don't just buy software — they move their entire business.

Topics Discussed:

• What Ritik took — and deliberately inverted — from watching Brex scale from ~$5M to $100M in revenue in a single year

• Why Savvy's GTM motion is structurally closer to recruiting than B2B sales — and what that means for team design

• How a data science-driven "likelihood to move" model shapes top-of-funnel targeting

• What's actually driving growth: brand trust and advisor word-of-mouth over outbound

• Why cold email and conference booths underdelivered, and the experimentation framework Ritik runs instead

• How Savvy deliberately blends adjacent-industry sales talent with wealth management insiders

• Why the "AI replaces the advisor" framing gets the value prop of human financial guidance fundamentally wrong

• The long-term vision: a fully vertically integrated operating system for financial advisors, orchestrated by proactive AI agents

// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co

//

Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM