BUILDERS

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Yarden Shaked, CEO and Founder of Varos, a data analytics platform that has raised $4 Million in funding.

Here are the most interesting points from our conversation:

• Identifying the Problem: Varos addresses the lack of comparative data analytics for e-commerce and SaaS companies by allowing them to benchmark key metrics like customer acquisition cost and retention rate against similar businesses.

//

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.

www.GlobalTalent.co

In today’s episode of Category Visionaries, we speak with Paul Lewis, CEO of Calamu, about his career solving problems in the cyber economy, and why the Calamu approach of securing private assets in the public domain of the cloud is the future of security for our data. The reality is that ransomware attacks and data breaches happen, so instead of promising more than they can deliver, Calamu focuses on taking the right action in the critical moments after data has been compromised to make sure their clients can quickly and effectively recover.

By developing a new ‘cyberstorage’ category in the security space, Calamu are differentiating themselves from the competition, breaking through the supercrowded industry’s background noise, and establishing themselves as a major market player, while retaining a community-oriented ethic to help solve the collective challenge of keeping our data safe.

Topics Discussed:

• The roots of insecurity in cyberspace, and why easy communication left the door wide open for breaches

Favorite book: 

Good to Great: Why Some Companies Make the Leap and Others Don't

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Gary Lewis, Co-Founder & CEO of Resourcify, a digital waste management platform that has raised over €15 Million in funding.

Here are the most Interesting Points from the Conversation:

• The Circular Economy's Impact: Gary emphasizes the role of circularity in achieving net-zero CO2 targets by 2050, stating that up to 50% of these targets will come from recycling and waste management.

//

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

www.GlobalTalent.co

In today's episode of Category Visionaries, we speak with Achuthanand Ravi, CEO of Kula, a global-facing tech-forward recruitment automation platform helping recruiters across a whole range of industries manage their workflows more efficiently. Finding himself in the recruitment space almost by accident, Achuthanand has worked his way through a whole range of tech companies, giving him insights into the challenges of recruiting top talent, and how they could be overcome through automation technology.

In little over a year, Kula has transformed from a fresh startup into a global company with interests in India and America, adopting a function-agnostic, region-agnostic and open position promising to revolutionize the rapidly transforming recruitment sector in a post-pandemic, remote working economy.

Topics Discussed:

• Being successful in India without necessarily becoming an Engineer or Doctor, and how Achuthanand found his way into recruitment

Favorite book: 

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

In today's episode of Category Visionaries, we speak with Thibaut Sahagian, CEO of Multis. Thibaut is an entrepreneur active in the crypto world since 2014, and could be called a true pioneer of Web3 native businesses. He’s turned his passion for B2B and SaaS strategies into a dynamic enterprise with Multis, a financial toolkit and banking services platform integrating the best solutions from across the space and helping enterprise partners sort, save, and spend crypto in ways that make sense for them. In a market dominated by greed and growth, Multis focuses on real solutions as a more sustainable, resilient strategy to see them safely through the volatility of a bull-bear business cycle.

Topics Discussed:

• How being a crypto pioneer led to a B2B-focused business mindset, and what Thibaut learned in the early years of the space

Favorite book: 

The Ascent of Money: A Financial History of the World

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jason Lavender, CEO & Co-Founder of Electives, a corporate learning platform that has raised over $10 Million in funding.

Here are the most interesting points from our conversation:

• Electives' Unique Approach: Electives offers interactive, live classes led by a diverse range of instructors, including FBI agents, athletes, professors, and authors, rather than traditional corporate trainers.

//

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.

www.GlobalTalent.co

In today’s episode of Category Visionaries, we speak with Vincenz Klemm, CEO of Baobab, about his journey from fintech to political science and back into the startup space, leading the European cyber insurance market with Baobab, a company trying to do digital security more safely. Companies get hacked more than most of us might like to think, and how well we recover depends on getting the right precautions in place. For Baobab, that could mean just a comprehensive insurance package, or going even further with a tailor-made collaboration with customers and symbiotic product learning as we grow together. It's a relatively new science in general, which is why building strong networks across sectors and in different markets is absolutely key to success.

Topics Discussed:

• The problem of hacking for modern companies, and the businesses backing hacker labs all over the world

Favorite book: 

A Culture of Growth: The Origins of the Modern Economy 

In today's episode of Category Visionaries, we speak with Casey Rosenthal, CEO of Verica, about his career in digital security, making a name for himself with the concept of chaos engineering, and how he eventually took those ideas mainstream with Verica, a continuous verification platform which helps people map the limitations of their existing software solutions and make contingencies for when things go wrong. An increasingly popular concept, ‘chaos engineering’ is essentially a toolkit to experiment with a system’s critical capacity, but a great tool doesn’t always make a perfect product, and Carey explains a little bit about how commercial viability can be an engineering challenge all of its own, why continuous verification is the final piece of the DevOps revolution, and why the biggest challenge for Verica is aligning disparate development cycles.

Topics Discussed:

• Chaos engineering - what does it mean? Why is it so important and what impact can it have on an enterprise tech setup

Favorite book: 

What Works: Gender Equality by Design

In today's episode of Category Visionaries, we speak with Hersh Tapadia, CEO of Allstacks, about his journey between disciplines to eventually develop a value stream intelligence platform to close the development gap between software companies and their clients in the pharmaceutical and healthcare sector. Navigating the very different approaches of RnD-release and constant evolution takes a great deal of highly coordinated communication, and Allstacks integrates seamlessly within an existing workstream, providing insights, indicators, and alerts to make sure you always know what’s going on. More than just helping us predict and respond to problems coming down the pipeline, the Allstacks approach provides employees with the storytelling tools they need to deliver context, advocate key positions and assert impact over a team, department or entire organization.

Topics Discussed:

• An intersectional career between engineering and biomedicine, how Hersh found a career between disciplines

Favorite book: 

The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics

In today's episode of Category Visionaries, we speak with James Hawkins,  Co-Founder and CEO of PostHog, about what makes startups so exciting, and how to make a successful business in the digital era. By leveraging a strong commitment to PNG and flexible approach to development through their open source product operating platform, PostHog integrated the needs of their customers with a stellar business proposal, driving opportunities to innovate and grow together as a community.

Topics Discussed:

• How finance became startups - how James fell into the world of start-up enterprises from a career in investment banking

Favorite book: 

No Rules Rules: Netflix and the Culture of Reinvention