BUILDERS with Alex Snider

Jason Lee is a man with a plan - and it’s not just about building wealth. It’s about building a life of purpose and impact through relationships.

As Vice President of Exponent Prosperity Advisors, Jason doesn’t just help entrepreneurs manage their money - he helps them design legacies.

Think of him as your general contractor for a prosperous life. He brings the blueprint, calls in the crew, and ensures every aspect of your financial strategy works together to support the life you want to lead - now and in the decades ahead.

But Jason’s story didn’t start with wealth management. From a bodybuilder chasing the traditional markers of masculinity to hitting rock bottom, rediscovering purpose through faith, and becoming a deeply relational leader, Jason shares the messy, miraculous pivots that shaped who he is today.

This episode is about legacy-building - beyond the spreadsheets. It’s about becoming the kind of leader your future self (and your family) will thank you for.

In this episode, we explore:

🔥 Why wealth-building without a strategy is like building a mansion without a general contractor

🔥 The problem with hiring “subcontractor” advisors - and what real wealth integration looks like

🔥 What Jason learned from blue-collar millionaires (and why deconstruction matters just as much as growth)

🔥 How his lowest point led him to faith, mentorship, and a new definition of success

🔥 The power of building relationships before you need them - and why Jason’s network is his net worth

🔥 Why success business owners don’t simply chase tax loopholes - they zoom out and look at the full story

🔥 The myth of infinite scale: how too many assets can start to own you

🔥 Masculinity, identity, and leadership - and how Jason's perspective on “being a man” changed

🔥 What founders should prioritize first (hint: profit less revenue less hustle)

🔥 Why discernment, not desperation, should guide who you work with - in life and business

🔥 How “sacred pace” and strategy without panic transformed how he leads himself and others

This is one of those episodes that will stay with you - especially if you're in the thick of building something that matters.

Whether you’re a first-gen founder or a seasoned entrepreneur questioning what’s next, Jason brings grounded wisdom, tactical clarity, and a whole lot of heart.

🎧 Get ready to think differently about growth, legacy, and how you measure success.

Connect with Jason:

🔗 LinkedIn: https://www.linkedin.com/in/jasonleeexponent/

📧 Email: [email protected]

🏢 Exponent Prosperity Advisors: www.exponentx.net

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site⁠

Owais Qureshi is the founder and principal of Visual Cue - a brand consultancy that helps mid-market companies clarify who they are, what they stand for, and why people should care.

But this episode isn’t just about brand strategy. It’s about redefining success, making bold pivots, and the leadership required to build a business that delivers real value - inside and out.

In this raw and story-rich conversation, Owais shares his journey from almost pursuing healthcare to accidentally growing a B2B portfolio that became the launchpad for Visual Cue.

We dig deep into legacy, leadership, client experience, and the non-negotiables that separate thriving companies from those just surviving.

This one’s packed with insights that will challenge your assumptions and help you build with more clarity, integrity, and long-term impact.

In this episode, we explore:

🔥 Why your brand is not your logo - and how perception drives enterprise value

🔥 The real ROI of brand: emotional monopolies, faster decisions, and higher lifetime value

🔥 Why unspoken expectations lead to premeditated resentments (and what to do instead)

🔥 The $500K mistake: what a failed hire taught him about leadership, vetting, and standards

🔥 Anti-complacency as a leadership policy - and why growth demands constant reinvention

🔥 How being a third-generation entrepreneur shaped his view of resilience and success

🔥 Why scaling starts with process - not just landing bigger clients

🔥 What really matters to employees and clients (hint: it’s probably not what you think)

🔥 How brand clarity connects directly to your exit multiple

🔥 The leadership move he makes in every client meeting that tells him everything he needs to know

This conversation will challenge you to look at your business with fresh eyes - and equip you with the mindset and tools to scale with intention, clarity, and purpose.

👋 Connect with Owais:

Website: https://thevisualcue.com/

LinkedIn:https://www.linkedin.com/in/owaiscue

Instagram: https://www.instagram.com/thevisualcue/

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site⁠

Owais Qureshi is the founder and principal of Visual Cue - a brand consultancy that helps mid-market companies clarify who they are, what they stand for, and why people should care.

But this episode isn’t just about brand strategy. It’s about redefining success, making bold pivots, and the leadership required to build a business that delivers real value - inside and out.

In this raw and story-rich conversation, Owais shares his journey from almost pursuing healthcare to accidentally growing a B2B portfolio that became the launchpad for Visual Cue. We dig deep into legacy, leadership, client experience, and the non-negotiables that separate thriving companies from those just surviving.

This one’s packed with insights that will challenge your assumptions and help you build with more clarity, integrity, and long-term impact.

In this episode, we explore:

🔥 Why your brand is not your logo - and how perception drives enterprise value

🔥 The real ROI of brand: emotional monopolies, faster decisions, and higher lifetime value

🔥 Why unspoken expectations lead to premeditated resentments (and what to do instead)

🔥 The $500K mistake: what a failed hire taught him about leadership, vetting, and standards

🔥 Anti-complacency as a leadership policy - and why growth demands constant reinvention

🔥 How being a third-generation entrepreneur shaped his view of resilience and success

🔥 Why scaling starts with process - not just landing bigger clients

🔥 What really matters to employees and clients (hint: it’s probably not what you think)

🔥 How brand clarity connects directly to your exit multiple

🔥 The leadership move he makes in every client meeting that tells him everything he needs to know

This conversation will challenge you to look at your business with fresh eyes - and equip you with the mindset and tools to scale with intention, clarity, and purpose.

👋 Connect with Owais:

Website: https://thevisualcue.com/

LinkedIn:https://www.linkedin.com/in/owaiscue

Instagram: https://www.instagram.com/thevisualcue/

Rob Hong isn’t just building a consultancy - he’s building a leadership model rooted in discernment, trust, and long-term thinking.

As the Founder of Sapling Financial Consultants, Rob leads a 30-person firm specializing in financial modeling, data analytics, digital transformation, and due diligence.

But this conversation goes far beyond spreadsheets. It’s about building a company - and life - that reflects your values, even when the market isn’t on your side.

Rob shares what it really means to lead with clarity, scale responsibly, and bet on the future when the reward isn’t immediate.

We cover bold moves, quiet discipline, and the gritty nuance of leadership that doesn’t chase status - it builds substance.

In this episode, we unpack:

🌱 The decision that changed everything - and the realities of scaling a high-performing consulting team

🌱 How Rob and his partner (in business and life) manage boundaries, tech habits, and "leaving work at work"

🌱 The 3 pillars of a sustainable consulting business - and why building ahead of demand is an act of faith

🌱 The overlooked difference between profitability and cash flow - and what often befalls leaders who miss this nuance

🌱 Building a sales engine from scratch in a relationship-based industry - and teaching upsell and long-term value creation inside your team

🌱 The internal work required to grow with your company - and how advisory boards and peer groups helped Rob evolve

🌱 The hidden risks of avoiding hard conversations - and why upholding standards protects your entire culture

🌱 Why success (for Rob) is about having the freedom to walk away from any deal, any time, on principle

🌱 Why leadership isn’t about perfection - it’s about integration, iteration, and owning your growth

This is a grounded, high-impact conversation with one of the most quietly intentional leaders we’ve had on the show. Rob proves that sustainable success doesn’t come from hustle or hype - it comes from clear thinking, deliberate moves, and values you actually live by.

🎧 You’ll leave this episode with new insight into how to scale, lead, and stay aligned in seasons of big growth.

Connect with Rob:

Official website: https://saplingfinancial.com/

LinkedIn: https://www.linkedin.com/company/sapling-financial-consultants

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site⁠

Marcylle Combs is not your typical healthcare entrepreneur. She’s a registered nurse turned multi-business founder who built, scaled, and sold multiple 8-figure healthcare companies - all while raising five kids and redefining what leadership looks like for women in business.

Now, as a speaker, leadership coach, author, and host of the podcast 50% with Marcylle Combs, she’s on a mission to build the next generation of leaders - especially women - through radical authenticity, friendship-driven management, and unapologetically bold moves.

This episode goes deep into decades of wisdom from a woman who never took a business class, bought her first company without a dollar to her name, and built an empire by betting on herself and her people.

We talk authenticity, scrappy growth, leadership legacy, and why Marcylle believes hiring your friends might just be the smartest move you’ll ever make.

In this episode, we explore:

🔥 The bold mindset shift that launched her entrepreneurial journey - and why the best business class might be life itself

🔥 How she scaled multiple 7- and 8-figure companies with zero formal business training

🔥 Why friendship management is her secret weapon - and how to do it right

🔥 How to lead through values, not just KPIs - especially in healthcare and service industries

🔥 Why focus is the #1 entrepreneurial superpower in a distracted world

🔥 The truth about failure: what you should measure and when to walk away

🔥 Why knowing who you are is more important than knowing what to do

🔥 Her unconventional take on hiring - and why culture fit isn’t just a buzzword

🔥 The real difference between leading with your head and leading with your heart

🔥 What AI means for leadership, privacy, and building better teams in 2025 and beyond

🔥 Why she’s on a mission to become the top voice in women’s leadership - and what’s next

You’ll walk away from this conversation feeling grounded, lit up, and equipped to lead with courage - whether you’re building from scratch or scaling your next chapter.

Get Marcylle's book:

📕 “Never Hire Your Friends: Leading Your Workplace Through Genuine Connection”: https://www.marcyllecombs.com/links

Connect with Marcylle:

🌐 Website: https://www.marcyllecombs.com/

🔗Facebook: https://www.facebook.com/themarcyllecombscompany

🔗 Instagram: https://www.instagram.com/marcylle_combs/

🔗 LinkedIn: https://www.linkedin.com/in/marcylle-combs-65978425

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site

Tamar Lyons is the Founder of Lyons Digital Marketing, a boutique social media agency specializing in helping service-based entrepreneurs leverage organic social media marketing to become unstoppable brands.

Tamar’s journey from the television industry to entrepreneurship is rooted in her passion for storytelling and authenticity.

Tamar now focuses on combining data-driven strategy with the human side of marketing. Her leadership journey is one of resilience, bold pivots, and an unwavering commitment to designing a life and business that's 'anything but mediocre'.

In this episode, we dive deep into:
✨ The moment Tamar realized entrepreneurship could give her freedom — and the pivotal conversation that changed everything
✨ Building a business by outsourcing responsibility, not just tasks — the true key to scaling sustainably
✨ How social media can serve as your business’s most powerful storytelling tool (if you avoid the common traps)
✨ Why authenticity cannot be outsourced — and how to maintain it while scaling your marketing
✨ Storytelling: not a trend but an ancient human need — and why it's still your strongest marketing asset
✨ The real impact of AI on social media marketing — efficiency booster or authenticity killer?
✨ Vanity metrics vs. true business growth — how to focus on what really drives revenue
✨ Leadership lessons from scaling: trusting your team and letting go of being the only “expert”
✨ How Tamar intentionally designed her business for location freedom — and the trade-offs that come with it
✨ The role community and intentional networking played in her personal and business growth
✨ How she’s pivoting again to what's next

You can find Tamar and Lyons Digital Marketing at:
🔗Website: www.lyonsdigitalmarketing.ca

🔗LinkedIn: https://www.linkedin.com/in/tamar-lyons-206413142/

🔗Instagram: https://www.instagram.com/lyonsdigitalmarketing/

Get Tamar's free Content-to-Client Blueprint that helps brands turn content into qualified leads: https://lyonsdigitalmarketing.myflodesk.com/contentblueprint

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site⁠

Alexander Booth is the founder of Huckleberry Consulting and GetCSM.com, two companies changing how customer success is built, delivered, and scaled for modern businesses.
Before stepping into entrepreneurship, Alexander spent over a decade climbing the corporate ladders at Microsoft and Amazon - eventually becoming a trusted builder of high-performing customer success teams.

After years of leading from within the tech giants, he took a leap, designed a life on his own terms, and today splits his time between Mexico and Asia while running companies that prioritize customer retention that is data driven, service centered, and growth focused.
In this episode, we discuss:
🌎 How getting “forced” into customer success became a hidden blessing
🌎 The big difference between managing inside corporate and building a company culture from scratch
🌎 How customer success can drive product innovation (if you let it)
🌎 What most founders get wrong when they start hiring and scaling teams
🌎 The real difference between customer success and customer service (and why it matters)
🌎 The overlooked link between customer success and product innovation
🌎 Why the best customer success managers have backbone, not just empathy
🌎 How outsourcing customer success roles can create high-performance global teams
🌎 How remote living reshaped his views on leadership, business, and life
🌎 What founders need to know about setting expectations between sales and delivery
Visit www.consulthuckleberry.com for a free Customer Success mini-audit or www.getcsm.com to hire a trained, remote Customer Success Manager.
Websites:
www.consulthuckleberry.com
www.getcsm.com
LinkedIn: https://www.linkedin.com/in/alexander-booth-huckleberry/

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site⁠

Jeremy Jenson is not your typical CEO. As the founder of Encore Search Partners - a $13M direct hire executive search firm - Jeremy has spent the last decade mastering the art of strategic growth, culture curation, and personal reinvention.

But this episode isn’t just about business. It’s about falling down and getting back up. It’s about redefining success as a father, leader, and legacy builder.

From flooding his house during a personal rock-bottom moment to proposing on live TV to the woman he 'recruited' via LinkedIn — Jeremy brings his signature blend of boldness, vulnerability, and unapologetic ambition to this deeply honest conversation.

We talk identity, leadership, fatherhood, and why success with no purpose is just noise.

In this episode, we explore:
🔥 Building a business by reverse engineering desire — and life by design
🔥 The moment $77K in water damage sparked a life overhaul
🔥 How fatherhood transformed his leadership philosophy
🔥 Why success is a moving target — and how to keep evolving with it
🔥 His unconventional approach to recruiting... and relationships
🔥 Why your company’s culture is only as strong as what you tolerate
🔥 The #1 trait that separates B players from A players in his firm
🔥 The mistake of perfectionism — and why presentable > perfect
🔥 The dark side of influence and how to audit your inputs
🔥 Why leaders must embody the values they expect from others
🔥 Why AI won’t replace recruiters who use this unique and proven approach

You’ll leave this conversation fired up, re-centered, and equipped with bold insights to build your life and business with intention.

Follow Jeremy
LinkedIn: Jeremy Jenson: https://www.linkedin.com/in/jeremyjenson/
Instagram: https://www.instagram.com/jeremyjenson/

Encore Search Partners: www.encoresearch.com

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If you’re new here, I’m Alex—Strategic Growth Architect, keynote speaker, podcast host and creator of The CEO Recode.

If you’re scaling fast but stuck at the center of everything, let’s get you back in your Zone of Genius by jumping on a free Business Breakdown Call: ⁠https://calendly.com/alexsnider/the_business_breakdown_call⁠ 

Want to stay in the know…?

Join The Builders Club: ⁠https://alexsnider.com/join-builders-club/⁠

My website⁠ https://leaderswhobuild.com/⁠ has alllll the links plus client testimonials, feature articles, presentations and more

Check out Instagram to see where in the world I am and if I want to the gym today ⁠https://www.instagram.com/leaderswhobuild/?hl=en ⁠

🎧 Subscribe to the Podcast on your favourite platform: ⁠https://builderswithalexsnider.my.canva.site⁠

Before joining Shopify, she held leadership positions at Elevate and YWCA Canada. She is also a member of the Equal Futures Network Advisory Committee and the Reach Alliance Advisory Council. Sydney brings an intersectional feminist lens to all her work informed by her proud Afro-Caribbean heritage. She recently co-authored a chapter on financial inclusion in a book called Cash Transfers for Inclusive Societies: A Behavioral Lens.

In this episode we discuss:
💸 The incredible role models that helped shape her social justice path
💸 The surprising moment she realized she could make a career in social impact
💸 The wide range of roles that you might not expect to be fundamentally 'impact focussed'
💸 Misconceptions that can actually hinder progress if context isn't factored into the impact equation
💸 The role her worst bosses played in shaping her unique and intersectional leadership style
💸 What you must understand to successfully work across diverse contexts and teams
💸 Why traditional academia can be considered anti-innovation and outdated
💸 What she learned administering and 'technolog-izing' cash transfer programs in various countries
💸 How she really 'does it all' having a full time job, authoring research papers, speaking tours and community mentoring

You can find Sydney and her book at:
LinkedIn: https://www.linkedin.com/in/sydneypiggott/
X: https://twitter.com/sydneypiggott
Book: https://a.co/d/0GdPgQo

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If you’re new here, I’m Alex, Strategic Advisor to Leaders Building Incredible Companies.
If you're a business leader or executive team ready to take your leadership and your company to the next level with a high performing team, we would love to see how we can rocket fuel your growth. Book a free Builders Business Booster call where you’ll receive a Strategic Leadership Audit and 3 concrete focus areas to mature and grow your business.

Book here:
⁠https://calendly.com/alexsnider/builders_business_booster ⁠

Want to stay in the know…?⁠

Join The Builders Club: https://alexsnider.com/join-builders-club/ ⁠to stay up to date on upcoming events, get valuable insights and tools, and be the first to receive exciting announcements straight to your inbox (No Spam, I promise!)

Curious to learn more? Here are the best places to start learning about me and get in touch:
1) My website⁠ https://alexsnider.com/⁠ has alllll the links plus client testimonials, cool feature articles, presentations and more
2) Peep my creds on LinkedIn ⁠https://www.linkedin.com/in/snideralex/ ⁠
3) Check out where I am in the world and if I went to the gym today 😅on Instagram ⁠https://www.instagram.com/asyetunknown/?hl=en ⁠
Don’t forget to Subscribe to the podcast on your favourite platform and give us a 5 star rating while you’re at it!
Spotify: ⁠https://spoti.fi/3zgWI5E⁠
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YouTube: ⁠https://bit.ly/3zgXe3A