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Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advice that you can implement immediately.

What You’ll Learn in This Episode:

• How to identify and optimize podcast content for your target audience
• Tips on increasing discoverability through the right keywords and episode titles
• Strategies for booking guests with large audiences to boost your podcast's reach
• The importance of leveraging an email list for podcast growth and monetization
• How to create content that resonates and drives long-term engagement

Episode Breakdown:

• [00:00] - Introduction – The state of The Patriarchy Podcast and goals for growth
• [01:32] - Step 1: Content Strategy – Identifying what works and how to refine your podcast niche
• [06:00] - Step 2: Guests – How to approach and pitch high-quality guests for maximum impact
• [18:00] - Step 3: Discoverability – Optimizing your podcast’s title and description for search
• [27:45] - Step 4: Email List Building – The importance of collecting emails for future growth
• [38:15] - Step 5: YouTube Thumbnails – Best practices for designing thumbnails that drive engagement
• [50:30] - Step 6: Marketing – How to promote your podcast across platforms and increase visibility
• [55:00] - Final Thoughts – Strategies for sustaining momentum and growing your audience over time

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/