In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups.

We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term.

Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is.   

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Sanya on Twitter here: @SanyaJeet

And here's her brilliant brand strategy 101 article we talk about in the episode. 

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com