Melissa Gonzalez is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lion'esque Group, a firm of award winning retail strategists and pop up architects™ as well as a Principal and Shareholder in MG2, a global architecture firm. 

Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her impressive clients include brands such as Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.

She reflects on her work in her best-selling book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. Melissa is a regular go-to expert in retail and is often featured in Forbes, Fortune, WSJ, Business Insider, Glossy, Digiday, Retail Touchpoints, WWD and on Cheddar and CBS News. She is also a regular contributor for ABC LA Radio, Yahoo Finance and Advertising Week 360. Follow Melissa @Melsstyles and The Lionesque Group @Lionesquegroup

Follow Tony Triumph: @tonytriumphofficial (IG), @Tonytriumph10 (Twitter) 

Co-produced by: Dobi Kwe

Music by: Yugy

Introducing the "Building A Better Brand" podcast, hosted by Tony Triumph. As Founder and CEO of The Triumphant Group, Tony has worked with over 100 brands to build their products, platforms, and strategies, helping them reach millions of people, and millions in revenue. He’s here to share his personal stories and conversations with fellow CEOs, industry innovators, movers and shakers, and the go-getters of today that keep big brands moving. They're ready to empower you with the tips and tools, to help you build a better brand! Welcome to our world.

Follow Tony Triumph: @tonytriumphofficial (IG), @Tonytriumph10 (Twitter)

Co-produced by: Dobi Kwe

Music by: Yugy