Building a Bigger Table Podcast

Episode 24 - How To Build A Small But Mighty List

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

For episode 24 of the Building a Bigger Table podcast, I want to go right back to the basics and talk to the number one thing that I know is a concern for virtually every business and entrepreneur that I know… which is how do I grow my audience? Specifically, I’m talking about how to build your email list.

It doesn't matter who you are ... it doesn't matter where you're at in this journey, whether you've got 5 people on your list, 500 or 5,000 - we all need to be growing our audience on a daily and weekly basis. But where do you start?

There is so much focus right now on social media - and you know I’m a huge fan of Clubhouse and Instagram, and Facebook … I’m well aware of the important part social media can play in building your business. However, nothing converts to customers like an email list. And I do mean nothing. 

In this episode, I’m sharing my top 5 tips for building a small but mighty list. Because it really is much more about quality than it is quantity. If you want to build a list of buyers not browsers, this episode is for you.

Key Takeaways:

Why quality is more important than quantity

Focus on delivering value

It’s about buyers not browsers

5 top tips to help you build your list

Quotes:

“Before you start putting any content out there to start capturing any email addresses that you actually have a good email service provider.”

“Now you want this landing page to represent you and your business, not just a freebie, right? So when people land on that landing page, you want them to think, ‘Whoa, this looks and feels amazing.’”

“The way I look at my email list: all I want to do is build an email list of people who, when I have the product that is right for them at the time in their business … they're going to say yes.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 23 - How To Find The Right Business Model For You

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome back to the Building a Bigger Table podcast, where for episode 23, I’m diving straight into how you can find the right business model for you. Yes, this is an out and out 100% business episode! 

I know that there are so many of you out there right now working really hard on your businesses, but without the right business model in place, so I thought it was really necessary to share my advice on this. 

The truth is there are so many options for online entrepreneurs … should you do online courses, 1:1 work, group coaching, memberships, masterminds or retreats? We see so many people having success in these areas that it can be tempting to try and recreate that success in the same way, but in order for your business to work for you, your model should be tailored to your needs.

In this episode, I’m revealing the 3 things you need to consider in order to come up with your ideal business model, so that you can stop flip flopping and start scaling intentionally. Are you ready?  

Key Takeaways:

Decide who you want to be

Define how you want to show up

Get clear on your ideal customer

Find what works for you

Quotes:

“We think to ourselves, okay, I need to go and do that. What happens is we flip and we flop from one thing to the other thing, without being fully intentional about building our own business model.”

“Who do you really want to be? This is important because it's going to dictate what type of business model you should be creating for you.”

“All of you who are in the six figure club, you know what a membership is ... a membership for me is a place where you can help people at a lower price point than working with you in a group coaching program or in 1:1 work. And for me, it is the business equivalent of a gym.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 22 - How To Come Up With A Popping Digital Product Idea 

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

In episode 22 I’m showing you step-by-step how to come up with a popping digital product idea. Learning how to make real money online is most business owners and entrepreneurs number one goal in 2021. And, my friends, I am here to help you solve that puzzle. 

Creating a digital product is the single best way to leverage your business, leverage your time and leverage your income. And if we're going to build a bigger table, we need to be doing all of those things. We don't need to be working longer hours, trading our time for money and being constantly exhausted. 

Digital products allow you to make passive income online in a way that frees you up to be less stressed, less overwhelmed, have more time for yourself and your family, and be more choosy with your 1:1 work. It’s what everybody wants, but what often holds people back is nailing the concept in the first place. This episode will help you do just that.

So no matter what stage you’re at with your product - whether you’re just beginning and don’t know where to start, you’ve already got one on the shelf that needs dusting off a bit, or you started creating something but didn’t quite finish … this episode will leave you with a simple 5 step process to get back on track today.

Key Takeaways:

5 step process to a popping product idea 

It’s the starter, not the main course

Focus on the one thing you get asked most

Test it on your target audience

Quotes:

“When you are on your discovery calls, or when you are working with you 1:1 clients, or when you're running workshops or events, or even group coaching programs, [...] what is the one thing that people keep coming back to you for?”

“Once you've come up with your popping idea for a digital product, you actually have to get that idea out there and into the world. So you have to learn how to launch it.”

“We want a lean mean fighting machine. We want your funnels to be working really hard for you. We want your digital products to be bringing you revenue in whilst you sleep. Yes, it is absolutely possible.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 21 - How to Build A Rock Solid Mindset

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

For episode 21 of the podcast, I’m taking things right back to basics when it comes to building a bigger table for ourselves, our families, our communities, (and of course our businesses!) and talking about one area we all need to master - and that is mindset.

Now for those of you who have followed me for a while, you will know that I am definitely more practical than I am spiritual. I’m not anti ‘woo woo’ by any means, but in terms of my teaching, mentoring and coaching, I like to work with physical tools and techniques that bring about tangible results.

Regardless of how you work, I assure you that mindset is something you absolutely need to work on. I’m on my fifth seven-figure business, and yet still I have to work on my mindset constantly. It’s easy to get wrapped up in the strategies and tactics you need to follow in order to grow your business, but without the right mindset, you’ll struggle to sustain it.

Your confidence and belief of what’s possible have a massive impact on where your business is right now, and where it’s going in the future too. So if you’ve been putting off working on your mindset until now, or want to know how to continuously improve it, this episode is for you!

Key Takeaways:

Your mindset is a business priority

Remind yourself of your why

Money is a magnifier

Resilience over positivity

Quotes:

“When I work with clients, particularly on a one-to-one basis,  I can see how incredibly talented people are. I can see how passionate they are about what they do and who they serve [...]. But nine out of 10 times, I can also see that they don't see just how brilliant they are.”

“Over a period of time, those little nagging voices, society, comparisonitis, looking at other people and thinking that we should be doing more or there's something wrong with us… all of these things add up to wear away at our self-belief.”

“To scale their businesses, to build a bigger table for themselves, their families and their businesses, it requires a shift in their mindset about what's possible.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 20 - My Top 5 Book Recommendations And Why!

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome to episode 20 of the Building a Bigger Table podcast. In this short and sweet solo episode, I’m revealing my top 5 book recommendations. This is something I get asked all the time, and so I thought it was about time I answered it on the podcast.

One thing you may not know about me is that I love a good book. I'm actually a fairly accomplished author myself ... I'm a Sunday Times bestseller. I've written 4 no.1 bestselling books, including Stop Talking, Start Doing, which held the no.1 spot in WHSmith's business book charts for over a year. And my latest book, How to Fix Your Sh*t, went straight to top of the charts too.

As much as I enjoy writing, I also love reading. And the reads that I’m sharing in this episode are ones that have had a huge impact on me, and the way I think about life and business. The books that have helped me get to where I am today. I’m revealing the book that changed my life, my go-to book for when I’m feeling stuck, the book I’ve gifted to other people most - and more.

If you're anything like me, you’ll come away from this with a small but mighty reading list ... and then go and apply everything you’ve learnt in your own business. Let’s do it!

Key Takeaways:

The 5 books I keep coming back to

The book that changed my life and business

What to read when you’re feeling stuck

My go-to mantra

Quotes:

“It made me look at my life and the different things that had happened, the crossroads that I'd come to, the people I'd met and understand how all of those things had had an impact on where I am today.”

“[This] is the book that you want to read when you're feeling stuck. When you're feeling like… ‘Oh, hold on a second. I know that there is something more, I know that I can do more. I just don't know what it is. I'm feeling a bit overwhelmed. I'm feeling a bit unsure. I've kind of lost my way.’”

“When you're working with your hands rather than your brain, the ability to be able to see something through [...], wanting to do the work in a way that when you've done the work, you feel a sense of satisfaction. And I am a big believer that we should be putting effort into our work.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 19 - Reclaim Your Power in One Hour with Adrienne Herbert

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome to episode 19 of the Building a Bigger Table Podcast, where I’m joined by Adrienne Herbert. Adrienne is the epitome of the modern digital entrepreneur, as an international TEDx speaker, author, and Director of Innovation and Performance at the UK's leading fitness app Fiit. 

She also hosts the Power Hour podcast, and has written a book by the same name to help people focus on their goals and create a life they love. Following the release of her book, we got together to discuss exactly how you can reclaim your life one hour at a time, by taking small daily steps and making ‘me-time’ non-negotiable. 

Time is a concept that’s been brought to the forefront of our minds by the pandemic - whether it’s a sense of urgency and time being wasted, or by highlighting what it is we’re spending our all important energy on - and so this podcast comes at the perfect time for anyone wanting to re-evaluate their routines.

Adrienne believes there’s no right time to find your purpose, and that whether you’re 21 or 61, by reframing the way you think, you can pursue your passion. In this episode, she shares her inspirational journey to success, as well as actionable steps you can take along yours. This really is a must listen for anyone searching for motivation in 2021!

Key Takeaways:

Focus on what’s moving you forward

It’s never too late to make a change

Time is passing by anyway, use it wisely

3 top tips for creating time for yourself

Quotes:

“I think that's ultimately what people want is choice. So yeah, I think focus on what's holding you back or focus on moving forward. Pick, because you can't have both.”

“I think something that's resonated with people is the time concept and not in a sense of urgency and time's running out, but just saying… What are you doing? What are you spending your time on? What do you value the most?”

“You don't need a 100% success rate for something to work for you. You just need to stick with it long enough.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Adrienne:

Website - https://adriennelondon.com/

Facebook - https://www.facebook.com/adriennesmith6

Instagram - https://www.instagram.com/adrienne_ldn/

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 18 - You Can’t Build A Full Time Business On A Part Time Team

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome to episode 18 of the Building a Bigger Table podcast, where I’m sharing a view of mine that might be deemed as a bit controversial … but I really believe that you can’t build a full time business on a part-time team.

I have built many businesses in my career, and until now working in the online space, I have always required a full time team. Even now, my core team is full time and I outsource a small fraction of work to contractors. But I see so many people building their businesses completely through part time staff, and I want to give you an alternative.

So tune in to hear my argument as to why full-time is the way to go. The truth is the more you give, the more you get … and when you bring on board an in-house team, and you've got everybody pulling in the same direction, you are going to get to where you want to be SO much faster. 

In this episode, I’ll not only share my reasons for hiring this way, but will also offer up my top tips when it comes to choosing the right people, at the right time, and how to incentivise them once they’re on board to make sure everyone’s all in. Ready? Let’s do this.

Key Takeaways:

It’s best to hire slow and fire fast

Why full time means full value

My top tips to incentivise team

How to hire the right person for the job

Quotes:

“When you have a team member who is 100% dedicated to you and your business and your goals. They will always be available doing sensible working hours for you.”

“That should be your goal in the next 90 days, when you are doing your projections, when you are setting your KPIs, your key performance indicators, when you are setting your targets for how much income you want to be making and how you're going to improve your business model, you should be baking into that the hiring of a full-time person on your team.”

“You want to build a bigger table and you want to build a bigger business. You can't build a bigger business. You can't build a full time business. On a part time team.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 17 - The Journey To Discipline with Jay Alderton

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome to episode 17 of the Building a Bigger Table podcast, where I’m joined by my good friend Jay Alderton. He’s an ex British army soldier turned fitness and business coach - so he knows a lot about discipline and getting sh*t done!

I’m so excited to bring this episode to you, because I think Jamie’s been on such a journey of growth over the last few years of building his business - and I believe that many of you will be able to really relate to him. 

We start at the beginning and what he calls the best decision of his life, which was to join the army aged 17. That gave him a sense of purpose and motivation that he’s now transferred to fitness, so he’s got a ton of tips on how you can stay focused on your goals. 

Jay believes in impact over income, and serving over earning … trusting that if you’re passionate about making a difference, the money will follow. We also discuss patience and playing the long game, along with how to create healthy habits, and set clear boundaries that will slowly but surely turn your dream a reality. 

If you want to learn how to master the mindset you need to succeed, cultivate rock-solid confidence and turn your vision into actionable steps, then this is a must-listen for you!

Key Takeaways:

Always focus on serving over earning

Why confidence is essential for success

Why trust is the most important part of teamwork

Helpful habits and routines you can adopt today

Quotes:

“And I think it was a realisation that no one works harder than me and it's like, no, no one does work harder than you. And no one wants to.”

“[In] 2016 [...] I was up at four or five work until like 11 o'clock at night and the things that I achieved in 2016, I ticked every box I'd ever wanted. And then had a massive meltdown afterwards, just completely burned out.”

“I always say to people, you're rewarded in this world based on the value that you put into it. So very much now, things start to go really well when I'm not focused on me, I'm focused on others.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Jay:

Website - https://www.jayalderton.com/

Facebook - https://www.facebook.com/JayAldertonOfficial

Instagram - https://www.instagram.com/jayalderton/

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 16 - How To Use Clubhouse To Build A Small But Mighty Audience

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

In episode 16 of the Building a Bigger Table podcast, we’re talking about the brand new app that’s taken the social media world by storm… and that app is Clubhouse.

Now, if you haven’t heard about this already, and you’re sat there thinking “What’s she talking about?”, then - where have you been?! Clubhouse launched a few months ago and has been slowly growing in usage due to the fact that it’s invite only, but more and more people are now becoming aware of it and wanting in on the action.

It’s an audio app where you can join rooms and start conversations, and offers a chance for you to not only speak about things you’re passionate about but share your expertise. For that reason, I believe it’s going to be one of the best ways to build your audience in 2021.

I’ve started using (and earning through) Clubhouse already, and so I thought I’d get in early and create a podcast teaching you step-by-step how you can use it to build a small but mighty list. Listen up to find out how!

Key Takeaways:

It’s a top way to build your list in 2021

You get to engage with brand new people

It’s an opportunity to give value

It’s a great way of reaching an international audience

Quotes:

“You are able to simply start rooms based on the topics that you are passionate about that you can teach and a core to your business.”

“It's just, for me personally, it's harder normally to build up an audience outside of the country that I live in. That's pretty true for most people, right? So this is a real opportunity for you to build up an international audience.”

“I think this platform is all about building a bigger table. I love the diversity. I love the democratization that this platform has given.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/popup

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Episode 15 - Stop Flip Flopping And Start Focusing

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

Welcome to the first Building a Bigger Table Podcast of 2021! Now, we’re going to be doing things a little differently for this one, as instead of speaking about what we can add to your table, we’re going to be focusing on what we can take away.

It might sound counter-intuitive, but let me explain ... have you ever found yourself switching from one idea to the next so quickly that you gave yourself a headache? Ever launched something that didn’t work out how you wanted it to and then just pushed it to one side before starting something else?

I’m not asking this to shame you … believe me, I’m guilty too, because that’s what we do as creative entrepreneurs. We’re always onto the next big thing. But if you want to be successful in business, things have to change ... not only for the sake of your customers who have no idea what you stand for, but for the sake of your own sanity too.

In this episode, I’m presenting my argument for why less is more, and providing you with the strategies and tactics you need to stop flip flopping and start focusing on what it is that’s actually going to help you make more impact and income. 

Key Takeaways:

Focus on one core proposition

Quality over quantity, always

Your messaging should be clear

Serve more people with less dishes

Quotes:

“When you spread yourself too thin and you try to do all of the things for all of the people you end up being overwhelmed and exhausted, and your customers end up being confused.”

“Businesses aren't restaurants that need to change the offering every single week with an added special offer of the day.”

“I was a creative junkie. I just kept on wanting to do the next one. I convinced myself that the creation was the bit that I enjoyed the most. And once it was done, I needed to go and do the next one. I also convinced myself that this is what my audience needed.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/