Join us for a fascinating conversation with Bill Shufelt, founder of Athletic Brewing, who left a successful career in finance to revolutionize the beverage industry by creating premium non-alcoholic craft beer. What started as a personal lifestyle choice led to one of the fastest-growing beverage companies in America, now commanding 20% of the non-alcoholic beer market, but 37% of category growth. Bill shares how his commitment to quality, innovation, and community has transformed Athletic from a small Connecticut brewery to a national brand that's changing how people think about social drinking and healthy living.

Thank you to our sponsor Truflation. Learn more at www.truflation.com.

Chapters:

00:00 Highlight

1 00:26 Highlight

2 00:55 The Birth of Athletic Brewing

11:51 Innovating Non-Alcoholic Beer

14:48 The Role of Support in Entrepreneurship

15:38 The Entrepreneurial Journey: Sacrifices and Learning

18:49 The Power of Complementary Co-Founders

22:43 Innovative Marketing Strategies for Growth

25:41 Rapid Expansion and Market Demand

31:16 Navigating Competition in a Growing Market

35:33 Innovation and Product Diversity

39:13 The Impact of Athletic Brewing on Lives

43:07 Challenges Ahead: Staying True to Roots

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