Branding in 2023 is a different type of marketing. There is SO much to think about to stand out and also be successful. In this episode, we dive deep into the art of building a successful brand and uncover strategies for establishing brand consistency, leveraging social media, and developing an authentic brand identity. As CEO and COO of a creative agency Rach and Carli have seen it all… and made all the mistakes possible, which they open up about in depth. Whether you're interested in personal branding, have a startup or an established business, this episode will inspire you to cultivate a brand that stands out in today's competitive landscape.