Today we’re joined by Sara Kenny – Communications and Marketing Manager at Biodiversify – for a rich conversation on the power of messaging, the art of communications strategy, and why brand matters in conservation.

We dig into Sara’s journey from zoology and human rights into charity communications, and now, leading communications and marketing for one of the UK’s most distinctive biodiversity consultancies. She reflects on brand-building, crafting effective messages, collaborating with corporates, and the role of hope in tackling environmental issues.

We also explore careers advice for people wanting to work in conservation communications—what skills matter most, how AI is reshaping the landscape, and why it’s okay to have a squiggly career.

It’s a practical, honest, and empowering episode about the human side of making nature recovery happen. Enjoy!