On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use progressive marketing and advertising to connect in the ever-changing world.  

Steven Bugg is the President and CEO of Great Lakes Credit Union who believes that his role as “chief enthusiasm officer” is a job where one must utilize tools and resources to create clear messaging. Throughout his career, Bugg has taken on executive leadership positions, marketing/strategic planning, P&L management, public relations, and retail operations. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Jaci and Michael converse with this seasoned executive leader on branding success.