Andy Hebrard, owner and operator of Athletic Applications joined Meg, Weston and Chris in Daytona Beach to talk about the building blocks of branding and running your own turf business. Andy was born and bred into the turf industry and follows in the footsteps of his father, Mike Hebrard. Today, Athletic Applications provides top-notch football, soccer, baseball and painting services to the PDX, LAX, PHX, LAS areas.