Building a brand is about building you. Most people get into business because they want to be free. At least that was a large reason why I started Meraki. But the catch was that I never knew how to be free, or what freedom of time actually looked like. Were programmed as small children with routine, wake up, eat breakfast, get on the bus etc…. The funny thing is that even at a young age I resisted this routine. I would rather have spent the day with my grandmom, driving around in her convertible talking about life then going to class and learning about geometry. 

I didn't realize it until the other day I was listening to the @lewishowes podcast and the guest started talking about how he viewed the world as a child. He realized that he never thought that things like science, or pieces of our lives should be separated in different buckets. What does that mean? Well when you go to school you have a different class from art, math, music, language arts, science etc. But his point of view was that all of these different categories affect one another - so how is it actually possible to study them as separate entities? 

I realized that this is almost identical to how I felt as a kid. I never did well in school because I so clearly saw the connection between these different classes - but no one was teaching it like that. I saw that my whole life was connected from school to home, it was all one, so why wasn't our school day structured with more balance? Honoring home and school with the same amount of time? 

I am no longer resisting this in myself. Instead I have designed a business that assists my life, I have developed a balance of my own, I have found a way to run an agency while also coaching my beautiful clients, because I finally realized that once I stopped separating each part of my life with a different identity and leaning into holistically who I am as all of those identities, life becomes much less hard, it starts to flow with ease. And ease, is exactly what I am looking for.

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