In this live episode of Virgin StartUp Changemakers, Ben Keene brings together the founders behind DAME, Denzel's and creative agency Nice and Serious to explore one of the biggest challenges every startup faces: building a brand that people genuinely remember.

From challenger brands disrupting established industries to purpose-led businesses creating loyal communities, this conversation explores what great branding really looks like beyond logos, colours and marketing campaigns.

Together they discuss storytelling, customer experience, brand values, creativity and why the strongest brands are built from the inside out.

Whether you're launching your first business, refreshing your identity or trying to stand out in a crowded market, this conversation is packed with practical ideas from founders who have built brands with purpose and personality.

Featuring

• Celia Pool, co-founder of DAME
• Nathan Perry, co-founder of Denzel's
• Tom Tapper, CEO and co-founder of Nice and Serious

In this episode

• What makes a brand unforgettable
• Finding your brand purpose and personality
• Why values create stronger businesses
• Building challenger brands on a startup budget
• Learning from campaigns that succeeded and failed
• Creating customer loyalty through storytelling
• Branding beyond logos and visual identity

Changemakers is brought to you by Virgin StartUp, the not-for-profit organisation helping founders start and scale the businesses they're passionate about.

Recorded live at Virgin StartUp's Changemakers events, every episode features honest conversations with entrepreneurs, founders and business leaders sharing the lessons, challenges and ideas shaping the future of business.

Looking to start or grow your own business?

Find out more at virginstartup.org

Brought to you in partnership with our friends at Virgin Money - the home of brighter business banking.

Hosted on Acast. See acast.com/privacy for more information.