Loved this one with Aussie Donnie Troy from Coqfighter.
The early stage of the brand building journey is fun.
you’re so naive,
everything is new
everything is fresh
It’s better than your “…old boring corporate job”
But, at some point, it becomes hard.
Unimaginably hard.
Doubt soars in.
Confidence wanes
The joy fades a little.
Paul Graham calls it The Trough of Sorrow
This episode will help you through Your Trough of Sorrow
With a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”
Huge thanks to my boy for setting this one up.

ON THE MENU:

1. Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”
2. Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flair
3. Zen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mind
4. Why you must treat every part of your business as a “community”
5. Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top Down
6. Seth Godin Competitors vs Colleagues Rule: Don’t hate your competitors
7. Why London is The Best City to Launch a Food & Drink Brand
8. A La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement Rule
9. Brand Building Lessons from Harley Davidson “offer people Status and Affiliation”

🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

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---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

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🌟Espresso's are powered by our sponsor Unleashed!🌟

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.
Intense. Hilarious. Raw.

Soul-irking. Thought-twisting conversation with Zahn

Bleecker Burger.

 🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform  

ON THE MENU:

1. Accept your why and purpose will FLUCTUATE as you build your brand
2. Your Circle of Us vs Circle of Now
3. Diverse should make truth
4. Why Racism and Sexism is rife in every organisation + how to solve it
5. How Bleecker solve sexual harassment “no one’s immune to it”
6. How Bleecker build a company culture that actually LISTENS to its employees
7. It’s an extension of you, how you see if your suppliers are an issue?
8. Who are your suppliers? If you’re suppliers aren’t inclusive BIN THEM IMMEDIATElY
9. The Bleecker handbook & Nudging theory: nothing happens over night
10. How to Lead with Humanity at the core of everything to help others
11. unconscious bias in these companies & Bleecker has unconscious bias
12. How to actually hire a diverse workforce
13. Simple is NOT easy. Consistency.
14. onion wonderland - Alice and Wonderland
15. journey into the beef underworld
16. Consistency gets you out of bed. Consistency should be hard.
17. Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger

🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

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🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

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  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.

Founder <> Operator tension is always bull-ragingly bombastic

Operators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish Bull

Operators must control founders rage, steer vision, channel energy, calm zeal

a Supple Art, Elusive Science so many get wrong

Honour to sit down for an Operator Masterclass with Graham xxx from Ole & Steen

HUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

ON THE MENU:

1. Why Fish & Chip Shops Selling Chicken Nuggets it’s a route to failure. Do. One Thing Well.
2. The Operators Role = “take the sting out of a founder” + share same language as founder
3. Always Under Promise, Over Deliver when managing founders expectations
4. Why Operators “Accept there will be clashes with the founders in first 6 months”
5. Why Operators must always start with an “empty bank account of trust” when joining a challenger brand
6. A problem only exists in the absence of the right conversation
7. 40/70 Decision Making Principle: 40% Information isn’t enough, 70% Information is too much + find your sweet spot
8. Stop. Start. Continue. How To Create Consistently Great 1-2-1’s With Your Team
9. When Effectively Managing People Always Ask: What is the end goal?
10. Always Remember. Responsibility is your ability to respond.

🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

==============================================
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=============================================

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

TOTAL honour to sit down for a gallivanting chinwag with this absolute G

Ashley Palmer-Watts. 

Ash is a creative genius.

Head Chef at The Fat Duck leading it 3 Michelin stars.

Head Chef at DINNER by Heston.

Genius behind The Devonshire with mcc.

Creativity is water, you swim around, up and over, through obstacles.

No matter what industry you work in this poddy will 10x your creativity.

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉 

ON THE MENU:

1. The Fat Duck 3* Adventure Creativity: “Be on a long mission where no one knew where it was going”
2. Wu Tang Clan & The Fat Duck Creativity = Diversity of thinking + Diversity of knowledge
3. Simple Creativity = “creativity can be incredibly simple, it can be a better way of doing things”
4. Tension Creativity = “dance in the tension between WHACKY ideas + ACTUALLY solving a problem”
5. Quentin Tarantino Creativity = “Your Pen (and knife) Is An Antenna To God”
6. 1% Creativity = “Always look at everything, how can I make it better, how can I make it more consistent”
7. Vision Creativity: constantly ask: “What would it be like to experience the end goal?”
8. Problem Creativity “if creativity isn’t solving a problem, it’s not creativity:”
9. Meat Fruit Creativity… “don’t take anything at face value…it can be done”:
10. Tiramisu & That’s Not Me Anymore Creativity = put your CURRENT soul into CURRENT work.
11. Be Like Water Creativity = “the best in the world adapt like service to the individual/customer, accept each story is different”
12. Heston vs. Ashley Creativity = “Question Everything” vs. “What’s the emotional residue?”
13. Bouba/Kiki Creativity = the sound of things, changes our perception of things

🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard.  Buckle up, strap up for an ADHD Orgy with the G.O.A.T.   

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉

ON THE MENU:

1. David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the game
2. Why are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second poster
3. How to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing
4. Why Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand status
5. RUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”
6. Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are Movies
7. How Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”
8. Why do we have Micro Wave meals but not Air Fryer meals?
9. The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”
10. Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisation
11. Rob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“
12. Pizza Hut Takeaway Heuristic: How Hot > How Tasty
13. McDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy mode
14. How Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.
15. Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”
16. Psycho Physics: Why we like food with uneven texture?
17. Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at Chipotle
18. Rory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugs
19. Amazon Steel It Rule: Steal strategies off businesses ages do
20. How We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social Copying
21. New Shoes Pain + Regret minimisation. You never forget your extravagances

🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)