HUNGRY.

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link



FULL EPISODE:
Youtube
Spotify
Apple



♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

Me loves me’s a-bitta Kricket.

A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour

Bowls you over.

Smacks tastebuds for 6.

Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.

And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.

Cricket, the sport, played in England and India.

Marries the two countries.

Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.

And, the “K” is so iconic.

to me it represents

doing things differently

questioning everything.





 ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   

ON THE MENU:

1. The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
2. The Curiosity Confidence Reset: how to reset yourself when you lose you confidence
3. Internal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”
4. Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure Situations
5. How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
6. What To Do When Everything is Going Wrong: do the opposite of what you think you should do
7. How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
8. How Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing”

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🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

​ ​►MKJ IGNITE: (https://www.mkjignite.com)
​►Big Fish: (https://bigfish.co.uk/)​
​►HC Consulting: (https://www.hc-consult.com)
​►North Star: www.northstarbc.co.uk

🤝 Let's Connect!
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:

Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers Many see Innocent as a Brand & Marketing machine (they are) Adam revealed something much DEEPER Something surprising. Something you've not thought about.


♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  

ON THE MENU:

1. Why There are Multiple Status Games and We Are Never Playing One Status Game
2. Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
3. The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
4. Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
5. Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
6. Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
7. The brand is a light figure in storytelling: How does your story make consumers Status + Connection
8. Why Ambition can become corruptive and how to solve it
9. Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
10. We Earn Status Through Virtue
11. The Status Game and Michelin Star Restuarants: The Downfall of Status

 ---------------------------------------------------------------------------------------------

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

​ ​►MKJ IGNITE: (https://www.mkjignite.com)
​►Big Fish: (https://bigfish.co.uk/)​
​►HC Consulting: (https://www.hc-consult.com)
​►North Star: www.northstarbc.co.uk

🤝 Let's Connect!
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link



FULL EPISODE:
Spotify
Apple
Youtube

In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”

“The storyteller sets the vision, values, and agenda of an entire generation that is to come”

This episode will make YOU a better storyteller to your team.

Your brand a better storyteller to your consumers

The learnings in this are TOTALLY different from every episode I’ve ever recorded.

Will isn’t a food and drink founder.

But, Will’s lessons are CRUCIAL for food and drink founders.

He’s one of my favourite authors

• The Status Game
• The Science of Storytelling
• Selfie: How We Became So Self Obsessed and What it’s doing to us
• The Heretics: Adventures with the Enemies of Science
• The Hunger and Howling of Killian Lone

Storytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effort

The Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreads

Selfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.



  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  

ON THE MENU:

1. Why There are Multiple Status Games and We Are Never Playing One Status Game
2. Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
3. The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
4. Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
5. Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
6. Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
7. The brand is a light figure in storytelling: How does your story make consumers Status + Connection
8. Why Ambition can become corruptive and how to solve it
9. Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
10. We Earn Status Through Virtue
11. The Status Game and Michelin Star Restuarants: The Downfall of Status

 ---------------------------------------------------------------------------------------------

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

​►MKJ IGNITE: (https://www.mkjignite.com)
​►Big Fish: (https://bigfish.co.uk/)​
​►HC Consulting: (https://www.hc-consult.com)
​►North Star: www.northstarbc.co.uk

🤝 Let's Connect!
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

Building a brand = Jump off the cliff and build the plane on the way down

“there are no set rules to build a challenger brand”

Will and Josh, from Willy’s Pies live and breath those adages

Brash oblivion confidence -

mixed with naive intelligence

• tempered with a big ol’ dose of cynical pragmatism good humour

Willy’s Pies is the wonderful story of

action = momentum.

momentum = magic.

magic = more momentum = more magic.

Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.

Will pie-peddled on pie-purveying bike around East London during Lockdown.

Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL

4 years later

• Launched and got it wrong at Watford Football Club (tonnes of learnings here).
• Secured Ian Wright as a key investor, collaborated with wagamama,
• Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football Clubs
• Launched into Ocado

Deeply believe Willy’s Pies are the NEXT BIG challenger brand.

ON THE MENU:

1. How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”
   
   
   
2. Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the Jump
   
   
   
3. How to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)
   
   
   
4. Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”
   
   
   
5. The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.
   
   
   
6. How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.
   
   
   
7. The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it work
   
   
   

Loved this one!!




 ---------------------------------------------------------------------------------------------

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

​►MKJ IGNITE: (https://www.mkjignite.com)
​►GS1: (https://www.gs1uk.org/​)
​►Big Fish: (https://bigfish.co.uk/)​ 
​►BOWIMI: (https://www.bowimi.com/)​ 
​►HC Consulting: (https://www.hc-consult.com)

🤝 Let's Connect!
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Just because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:

• Hard seltzer
• Hard kombucha
• Protein water (Fiesty will change this)
• Nootropics - taking ages to land on our wet little islands>

The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious, stomping, romping, raging triumph in the States. But, how are they building the brand in Europe?

Deee-light-ed to chat with the Head of Cultural Indoctrination, Oli Russel Cowan, on the podcast.

Oli is a surfer, podcaster, founder of festival platform Rad Season, and a legend.

And, he is the Head of Cultural Indoctrination for Liquid Death.

Different inputs = different outputs = TOTALLY unique approach to brand building.

Absolutely LOVED this one.


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 ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here🍪
----------------------------------------------

ON THE MENU:
1. How Liquid Death thinks, feels, and acts like surfers and skateboarders - leaning into fear through “Creative Audacity.”

2. The simple way Liquid Death does marketing: What do we find funny? What do our mates find funny? It’s that simple.

3. Why Liquid Death acts like an entertainment company first, and a brand second.

4. How Liquid Death is launching in the UK - find “interwoven subcultures” (this is genius): skateboarders, tattoo artists, punk rockers - “your early adopters are your mass market microphone.”

5. How Liquid Death uses D2C merch sales data to find their core sub-tribes globally (so clever) - always asking, where are the people who just “GET IT”?

6. Why Liquid Death looks like a beer can = Seth Godin’s Purple Cow.

7. Key leadership learnings from Mike Cessario: “As you get bigger, think smaller, bottom-up innovation.”


---------------------------------------------------------------------------------------------

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

​►MKJ IGNITE: (https://www.mkjignite.com)
​►GS1: (https://www.gs1uk.org/​)
​►Big Fish: (https://bigfish.co.uk/)​ 
​►BOWIMI: (https://www.bowimi.com/)​ 
​►HC Consulting: (https://www.hc-consult.com)

🤝 Let's Connect!
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)