Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard.  Buckle up, strap up for an ADHD Orgy with the G.O.A.T.   

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉

ON THE MENU:

1. David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the game
2. Why are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second poster
3. How to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing
4. Why Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand status
5. RUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”
6. Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are Movies
7. How Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”
8. Why do we have Micro Wave meals but not Air Fryer meals?
9. The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”
10. Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisation
11. Rob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“
12. Pizza Hut Takeaway Heuristic: How Hot > How Tasty
13. McDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy mode
14. How Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.
15. Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”
16. Psycho Physics: Why we like food with uneven texture?
17. Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at Chipotle
18. Rory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugs
19. Amazon Steel It Rule: Steal strategies off businesses ages do
20. How We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social Copying
21. New Shoes Pain + Regret minimisation. You never forget your extravagances

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

DEE-lighted to welcome back the OG Giles Brooks on to the poddy. Recorded at our supper club at The Drapers Arms a coupla weeks ago. So many brands get stuck in the £2 - £5 million pond

The trough of sorrow

The dip

The grind

Giles, as always, gives super straightforward answers to complicated problems

HUGEEEE WHOPPIN thanks to the Data Donnies North Star for making this happen

ON THE MENU:

1. Why brands get stuck in the £2 - 5 mill pond and don’t become house hold brand
2. How big is your brand WHY really: does your brand better meeting a current need state or unlock a new need state that hasn’t been met yet
3. Why you MUST communicate your brand’s shopper + consumer WHY to trade regularly
4. Vita Coco’s Secret Consumer Triangle for buyers: where do you pull in consumers from? performance, health, 0g sugar
5. How SURREAL used LinkedIn as a sales channel to bring in 35% of their sales
6. Riya All The Aunties: how do you create a category from scratch? “focus on the need state” + addressable audience + use other categories to demonstrate size of opportunity
7. The SIMPLE way to House Hold Brand: just own ONE occasion. 20% consumers drive 70% of revenue
8. Bear Snacks: How to use Shopper vs. Consumer Data to inform marketing: “who’s eating” vs. “who’s buying”
9. Founders PLEASE ALLOW great talent to LEAVE: always take a 10/10 hire for 3 years vs. a 6/10 hire for 7 years
10. 1000 true fans to 100,000 secondary fans rule: How do you help your consumers feel like they’ve DISCOVERED your brand so they garner Status + Connection
11. Keep The Main Thing, The Main Thing: always invest in proximity to purchase
12. Giles’ Bullet Proof Marketing Plan to ensure any new Grocery listing is a SUCCESS

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our sponsor Unleashed!

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.

Maybe I am wrong.

For yonks I’ve been waxing ad nause about

Narrow and Deep.
Focus.

Do less, better.
Be a Meaningful specific.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

Olivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.

ON THE MENU:

1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Every top food and drink founder reads our Newsletter - why wouldn't you? 

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Full episode on youtube here - https://youtu.be/WgI81HTrOv0

Espresso's are powered by our sponsor Unleashed!

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

In 2001, the London Food World was pallid, tepid, insipid. 

Clotted cream Miserable Meh

Thankfully, two legends CHANGED EVERYTHING.

Sam Hart & Eddie Hart

Swam upstream, zigged against zagging zeitgeist. 

Opened an array of spell-binding restaurants 

2003 - Fino with genius Nieves 
2007 -  Barrafina 

2012 - Quo Vadis with living-legend and food encyclopaedia, Jeremy Lee 

2015- El Pastor 

And, more  recently, Parillian, Bar Daskall 

Ghosts in Quo Vadis, MAD house parties in Manchester, wild techno nights in Mexico city, losing money for 12 years, dogged persistence, the supple art of the perfect host

Proper garrulous n’ gallivanting chinwag this one with Sam Hart 

ON THE MENU: 

1. **The Art of The Perfect Host:** Mad house parties in Manchester, wild techno nights in Mexico City.  

2. **Hospitality is:** “Enjoying other people enjoying the enjoyment you’ve put on.”  

3. **How Sam & Crispin Created the World’s Best Nightclub in Mexico City:** “You need good people for a good party.”  

4. **Why Nightclubs Are SO DIFFERENT from Restaurants:**  
   - Nightclubs = constriction + release.  
   - Restaurants = release, always.  

5. **Barrafina’s Secret to Making Customers INSTANTLY RELAXED:** “If your team are having fun, your customers are having fun.”  

6. **What Looks Like RELAXED Service Is the TOTAL Opposite:**  
   - Jimmy Carr: “Don’t rise to your goals, fall to your systems.”  

7. **The Genius of Jeremy Lee:** How he turned Quo Vadis around after 12 years of losing money.  

8. **The Dogged Persistence Rule:** Always ask yourself, “How can I jump out of bed, excited, in 20 years’ time?”  

9. **Why “Culture Is Infectious”:**  
   - “When it’s infectious, it’s impossible to break.”  
   - “But it can also be cancerous.”  

10. **Economics of Restaurants – Why Barrafina Doesn’t Serve Tea:**  
    - “Spend per hour is essential.”  
    - “Turning tables quickly.”  

11. **ALWAYS INVEST in What Makes the Customer HAPPY:**  
    - “There’s a BIG difference between scrimping and being in control.”  

12. **The Nefarious Unintended Consequences of Over-Promoting:**  
    - Crisis of confidence in the team.  

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

You’ll NEVER learn these lessons in a marketing book

Tod is a GENIUS marketeer.

Built an enormous 7 figure business all from his iPhone 11.

Toby Inskip built an ATTENTION-GRABBING MACHINE.

Drool, scroll
Drool, scroll
Droll and scroll and drool some more

Tod injects a giddy wanderlust to the blossoming London Food World

Enter Flavour Funky Town
Tastebud Tinsel Town

Please Sir, Can I have Some More, More, More

Huge thanks to Uber Eats’, Sam Nicaudie for providing the Mountains of Munch from lip-smackingly wondrous restaurants

Focaccia Mia
Egg Slut
Smashing Plates

ON THE MENU:

1. Why “Little Marketing” beats “Big Marketing”: Brand Deals and Influencer Marketing has CHANGED and so must you

2. Steal Like An Artist: How Todd makes you hallucinate through craft and word wizardry

3. Gordon Ramsay + Fabric Nightclub & Tacos ONE RULE for Growth: Be Ferociously Consistent

4. Jay Z “I’m not a Businessman; I’m a Business, Man”. How Tod built a HUGE business off his following

5. Chips & Fish Attention Rule: Some Marketing Should Piss People Off (Happily)

6. How Tod Developed The Art of Storytelling… “get behind the scenes, find their stories”

7. How a Job In Construction Set Todd Up For Success: “There is no other way than the hard way”

8. The Loneliness of Going Solo: How Tod survived the lonely chapter of turning side hustle to full time gig

9. Gravy Down Face Rule: Todd’s Proven Formula to GRAB ATTENTION + VIRALITY: the first 3 seconds is everything

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)