what do you put in your deck to win a listing? 

what do you put in your deck to move from 100 stores to 500 to 1000 to 2000? 

How does your marketing change as you move from challenger <> a house hold brand? 

Is distribution just vanity metric for founders? 

Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney 

And Data Don Corleone, Kieran South 

For a challenger chinwag

ON THE MENU:

1. Data tells, story sells - buyers still wanna feel the goosebumps

1. Will Stor Science of Storytelling - humans are homo-nagens, the story telling animal

1. Why Stories keep us safe but data is the comfort point for buyers 

1. Nassim Taleb Data = confidence, rationality = survival 

1. 3 questions to ask before every pitch 

• What need are you fulfilling?
• What’s the need ?
• Who has that need?
• Where are those that have the need?

1. Shelves Are Not Stretchy: where is the gap and unmet need in the category?

1. Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes

1. The Hidden Cap-Ex requirements for More Distribution 

1. Brands: Do the right thing for the shopper and do the right thing for the customers P&L 

1. DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? 

1. Brands, always ask: What’s the most important message we want to land? 

1. Brands, always ask: what are the shopper barriers? 

1. Why distribution is just a vanity metric: penetration really builds house hold brands

==============================================
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►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

If you ONLY do one thing next week. Do this.

Scoff this conversation down your earlobes

HANDS DOWN.

One of the most important conversations I’ve EVER had.

We dove deeper.

deeper.

deeper

deeper.

Crossing the chasm from challenger “Thinking” to challenger “Being”.

I’ve listened back 4 times.

Scribbled copious scraggly notes.

Still unearthing glistening pearls of pithy and profound wisdom.

Totally honored to welcome David Hieatt to HUNGRY.

David’s career is challenger “Being”

- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.

- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.

- founded and building Hiut Denim Co.

SO excited for you to listen to this.

ON THE MENU:

1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile

2. The way to the future is to get there before anybody else, Speedboats get there faster.

3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.

4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.

5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.

6. Why Creativity is NOT following - remember BIG ideas are often small

7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.

8. Fall in love with the dark days - people only ever remember the peaks

9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -

 https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

==============================================
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=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The UK Is The Most Obese Country in Europe

one of the best poddy’s I’ve EVER recorded

Henry Dimbleby is an utter genius

Founder of LEON and “Ravenous” author

Henry takes gargantuan complex topics

Emingwayifies them down to

ludicrously lucid simple

my brain literally E-X-P-L-O-D-E-D with new ways of thinking

pithy aphorisms pix n’ mix

curiosity treasure chest

enjoy x

ON THE MENU:

1. Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t”
2. Spiders On Speed: The Complications of System Thinking
3. Restaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention”
4. Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we’re sick and obese
5. The Junk Food Cycle & CEO Incentives: “it’s not the CEO’s fault for selling bad food”
6. “In Business you often don’t actually understand what’s working, don’t risk changing what you’ve lucked upon”
7. Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there.
8. Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles”
9. The Invisibility of Nature: why you can’t count nature in your wallet or in cell E18
10. Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon Musk
11. System Thinking = Competitive Advantage “Understand the system you’re in, react faster than your competitors, win”
12. LEON Menu Pictures & Nassim Taleb’s Stochastic Tinkering “you don’t know what’s working, so try everything”
13. 3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External Stress
14. LEON Brand Strategy “we always wanted to create McDonald’s in Heaven”
15. Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate Monitors
16. Martial Arts & Brand Building: “Don’t rush into every fight, save your energy for the right fight”
17. Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older”
18. The Invisibility of Nature in Brand Building: Trust is something you can’t measure, but it’s EVERYTHING
19. ‘Embrace external stresses” because External Stress = excitement = creativity
20. Why Economics lives INSIDE nature not OUTSIDE nature
21. Why Business is a battle against entropy… “use your energy to turn chaos into order”

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“Flip the f*cking idea of normal on its head” - Tom Gozney

sometimes a podcast slaps-ya-round-the-chops

OH! BOY! this conversation was one of those.

Tom Gozney reveals his Strategy to Stratosphere

buckle up. strap up. enjoy.

ON THE MENU:

1. Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”
2. Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile
3. Ancient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses
4. Rehab & Addiction Brand Building Lessons: humans crave identity + connection + status
5. Strategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.
6. Gozney Brand Building Contraction 1: Ancient History/Utopian Design
7. Gozney Brand Building Contraction 2: Male/Female Target Markets
8. Gozney Brand Building Contraction 3: Technology/Nature
9. Gozney Brand Building Contraction 4: Open Minded/ Close Minded
10. Gozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”
11. Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”
12. Question LITERALLY everything: “Flip the f*cking idea of normal on its head”
13. ALWAYS build a brand ecosystem: everything must connect and flow
14. Why Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”
15. Business vs. Brand decisions: be radically open minded & close minded
16. Never look at your competitors, they give you NOTHING…instead look in totally random places for inspo
17. How Gozney crossed the adoption curvechasm: Some come now, more later
18. Why Gozney lives by the brand value: “Respectfully Irreverent”
19. Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?
20. The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource
21. Embrace Adversity: “Adversity gives you elevation, you become more professional”
22. The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers
23. “If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”
24. GO MODE = Instinct is a series of data points + No one out there has all the answers
25. “When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.
26. Growth = Problems. Solving problems = Cathartic. Enjoy your problems
27. You want people to look at your product and think what the f*ck?
28. Just put out fires: Bias for action, bias for problem solving

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit  👉 squareup.com

Jackson Boxer is ferociously bright.

brilliant writer. profound cook.

eclectic line up of stunningly irreverent restaurants

-Brunswick House

-Dove

-Henri

-The Corner

-Below Stonenest

-Cowley Manor

Jackson’ speaks exclusively in prose.

describes plates of food as “unimpeachably delicious”.

light words, land heavy

delicious truths blossom and flower from his mind

The most deeply irreverent podcast I’ve ever recorded.

ON THE MENU:

1. Nassim Taleb “Intelligent Yet Idiot” Theory: Smart people inflict their smartness on themselves
2. The Power of Kitchens for Poor Mental Health: mechanical chopping, stops pointed thoughts entering.
3. Why Writing interrogates your own bullshit: always distill complex thought into simple messages
4. The difference between joy and happiness: constantly check which one you’re pursuing?
5. Why Personal Pride = Personal Discipline: how you do one thing is how you do everything.
6. Why London is a Hard Alien City: We have our desires tickled the whole time “true desires” vs “perceived desires”
7. Always remember “the magic lies in the work you’re avoiding”
8. The Prometheus Effect: We’ve stolen “consciousness” but our cost is “self-consciousness”
9. The Real Reason Jackson Shut Down Orasay and opened Dove…”it’s becoming nigh impossible to run a restaurant in in 2025
10. The Sublime & Why Deliciousness is a Universal Truth

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)