Niall Macmillan has 10+ million followers across social media. You probably know his face. You might not know his name. You definitely know the milk.

He's the awkward POV guy. Silent, non-threatening, and somehow one of the most watchable people on the internet.

In this episode, Chris sits down with Niall to talk about how a green screen, a glass of milk, and a string of happy accidents built a global audience — and what that means for how companies should think about the people already inside their walls.

We get into the power of being relatable over being polished, why your most introverted employee might be your best content asset and Niall's parting advice for any brand that wants to stop being bland...

"Reveal the creatures. Let them be your Avengers."