What does it take to build a brand and business that stands the test of time? That's the theme of this episode of Taking Care of Business, as host Paul Cheetham-Karcz talks to the founder of Barber Barber, Johnny Shanahan, on how he has managed to create a brand amongst a very trend-heavy industry that has grown across the UK and shows no sign of slowing down.

Also up for discussion are how a business can be authentic on whatever their stage is, how the barbering industry has changed in the face of recent challenges and Johnny tells us how he has approached the task of transitioning Barber Barber from a purely service-driven business to one that also supplies products.