In this episode, Kati & I dive deep into what it really takes to build a brand that people aren’t just watching, but obsessed with.

We’re breaking down:

• The difference between roasting the industry vs. being an advocate for real change
• How to create polarizing content that calls in leaders, not victims
• The unfiltered truth about scaling a 7-figure brand with a soul, heartbeat vs hiding behind trends and automations

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