Today I'm sitting down with one of my favourite humans, Gwen Ferreira, for a conversation that goes so much deeper than funnels.

Yes, we talk about launches.

Yes, we talk about evergreen sales.

Yes, we talk about building a backend that continues serving your business long after launch week ends.

But we also talk about what happens when you build a business that creates freedom, how making more money changes your relationship with family, motherhood, generosity, and why true wealth isn't just about revenue… it's about the life your business allows you to create.

Because I don't believe launching is dead.

I love launching.

I love the energy, the momentum and the movement it creates.

But I also believe your launches deserve a backend that keeps working long after cart closes.

Inside this episode:

→ The role funnels play in supporting (not replacing) your launches

→ Evergreen offers, launches, and how to blend both together

→ The biggest mistakes women make when building funnels

→ Creating an entry offer that converts cold audiences

→ The identity shift that comes with becoming the woman who earns more than her family ever imagined

→ Building generational wealth while staying deeply connected to what actually matter

Connect with Gwen

If today's conversation resonated with you, make sure you connect with Gwen.

Instagram: @thegwenferreira

And if you're ready to build a backend that supports your launches, check out her 100K Funnel in a Weekend training.

Today's episode I talk about 2 upper limits that most women won't speak about

1. You keep looping on the same identity because you think you need 'more' wins in order to take up space and change the world

2. You are too focused on numbers and money vs service and changing lives

In today's episode, we're unpacking what breaking an upper limit actually looks like.

Not the glamorized version, the real truth of it.

Listen if you know you're capable of more but keep finding yourself bumping into the same ceiling in your business, visibility, content and sales.

Because every new level asks you to become someone you've never been before.

In today’s episode, we’re unpacking how to use the summer months to not only create massive cash flow but build the kind of culture and client loyalty that compounds for years.

Because summer isn’t the time to disappear.

It’s the time to deepen your roots.

This is for the woman who wants more retention, more high ticket buyers without low ticket offers, more ride or die clients and a business that feels like a world people never want to leave.

Inside this episode:

→ Why summer is the perfect season for deep service + high ticket lead generation
→ The difference between low ticket lead gen vs high-ticket experiences
→ Why people don’t always want another $11 masterclass from you
→ How to create offers that feel like an experience, not just education
→ How storytelling, music, themes, and culture that make people emotionally buy in
→ The type of content that creates long-term trust and loyalty
→ Why your Q4 starts with what you build this summer

If your business right now feels:

Too transactional
Too focused on quick wins
Or like people buy but don’t stay

This episode will show you a different way to lead.

🎧 Listen in if you’re ready to build a business people don’t just buy from but become deeply devoted to

In today’s episode, we’re unpacking how to build momentum internally especially when it feels like "nothing" is happening on the outside.

Because most women lose their power the moment external validation slows down.

And that’s exactly where you’re meant to become dangerous.

This is for the woman who knows she’s capable of more but keeps looking at the “scoreboard” for proof she’s doing it right.

Because momentum isn’t something you wait for.

It’s something you create.

Inside this episode:

→ Why looking at the “scoreboard” is keeping you stuck
→ The athlete mindset: stop watching, start playing
→ How your mind finds evidence for whatever you believe
→ Why missing the mark doesn’t mean anything (unless you make it mean something)
→ How to get back in the game fast without wobbling
→ Why conditional confidence = conditional results

If you’ve been telling yourself:

“It’s not working”
“I’ve lost momentum”
“I need proof before I go all in”

This episode will show you it’s not the external holding you back it’s how you’re responding to it.

🎧 Listen in if you’re ready to stop watching the scoreboard, get back in the game, and build the kind of momentum that doesn’t depend on anything outside of you.

In today’s episode, we’re unpacking what actually makes content convert in 2026.

Because people aren’t buying off hype anymore they’re buying off trust, embodiment, and how you make them feel.

This is for the woman who knows her content is “good” but it’s not fully moving people into her world, her offers, or her high-ticket.

Because content isn’t just about what you say.

It’s about what people feel when they experience you.

Inside this episode:

→ Why the “trust recession” is actually an advantage (if you’re embodied)
→ Why using your real voice will outperform AI content every time
→ The difference between telling vs showing your embodiment
→ Why your content needs to evolve visually (not just in messaging)
→ How to create a brand people feel safe belonging to
→ Why one note content is killing your connection
→ The importance of showing all sides of your personality
→ Why results (especially soft wins) matter more than ever

This episode will show you what’s missing.

🎧 Listen in if you’re ready to create content that actually moves people, builds trust, and makes your audience say:

“I belong here.”

& if you want to join House of Wildfire my Toronto Retreat May 22 where you'll be getting months worth of content DM me on IG to join

In today’s episode, we’re unpacking the truth about “capacity.”

Because most women aren’t actually at capacity they’re in their head.

This is for the woman who feels maxed out, overwhelmed, or “too busy” but deep down knows she’s overthinking more than she’s executing.

Because capacity isn’t something you wait for.
It’s something you build by pushing it.

Inside this episode:

→ Why you’re not actually at capacity (you’re just not in motion)
→ The difference between thinking vs doing
→ How “burnout fear” is masking procrastination
→ Why time expands when you’re in creation
→ How to audit your day and raise your standard

If you’ve been telling yourself:

“I’m at capacity”
“I don’t have time”
“I don’t want to burn out”

This episode will show you it’s not your workload, it’s your edge you’re avoiding.

🎧 Listen in if you’re ready to stop overthinking, raise your standard, and expand your capacity to hold more money, visibility, and impact

→ Selling In Person in 2026? Join The Women They Fly For ⁠HERE⁠ A 3 Day $11 Experience where I dived into the sales & leadership behind selling in person

→ Join us at House of Wildfire my Toronto Retreat ⁠HERE⁠

Hosting in-person isn’t just strategy.

It’s identity.

And it will expose every gap in your leadership.

This episode is for the woman who wants to host but feels the pressure of asking people to show up for her.

Because in-person is a mirror.

Inside this episode:

→ Why in-person accelerates your growth

→ The truth about sales avoidance

→ Why you can’t go back to your old identity

→ What actually fills a room

→ The trap of tying your worth to numbers

Listen in if you’re ready to lead, hold the standard,

and become the woman they fly for.

In today’s episode, we’re unpacking what it actually takes to grow an audience that doesn’t just follow you, but listens, buys, and moves with you.

Because hitting 70,000 followers wasn’t about trends, hacks, or “getting lucky” on TikTok it was about becoming the woman people feel when she speaks.

This conversation is for the woman who wants more visibility, more influence, more high-ticket sales from her content but keeps overthinking what to say, how to say it, and whether it’s “good enough” or 'high level' enough

Because influence isn’t built through perfection, it’s built through truth, repetition, and the woman psycho enough to fully be seen.

Inside this episode, we unpack:

• Why loving the game (not just the milestone) is what actually speeds your growth and income
• The difference between content that looks valuable vs content that actually changes people (and makes them want to buy)
• Why most women are unknowingly using their audience as a means to an end (and how that’s blocking sales)
• The truth about “rules” in the online space and how breaking them is what creates real results
• Why gatekeeping your value is rooted in lack and how giving more is what actually multiplies your income
• The most underutilized strategy in 2026: your personality, your voice, your raw expression
• How to identify your natural strengths and dominate a lane instead of trying to be everything
• The identity shift that changes everything: stop speaking to problems and start speaking to her

If you’ve been telling yourself:

“I don’t know what to say”

“I need better messaging”

“I need a strategy that works”

“I don’t want to give too much away”

“I need to sound more high-level”

This episode will show you that none of that is the real problem.
It’s not strategy. It’s not the algorithm.

It’s that you’re not fully saying it like it is.

🎧 Listen in if you’re ready to stop performing, start expressing, and build influence that actually pays you.

Join us at House of Wildfire my 2 day in person retreat in Toronto HERE where you'll be in the room with women actually using their voice and scaling to multi millions with it

In today’s episode, we’re unpacking one of the most misunderstood concepts in the online space: identity shifts and why so many women believe becoming “her” has to take months (or years)… when the truth is: you’re already rehearsing an identity every single day.

This conversation is for the woman who wants different results, more sales, more virality, more leadership, more influence but keeps snapping back into old patterns the moment they hit an upper limit

Because identity isn’t a season it's role you have to keep playing
and most women are breaking character without realizing it.

Inside this episode, we unpack:

• Why your identity isn’t fixed: it’s conditioned through repetition (neuroplasticity, baby)

• How most women try to “change” only in business spaces (TikTok, calls, stories)… then revert back to old self off-screen

• The power of language and how most women are conditioning an identity they don't even want

• A raw personal story: how I stopped accepting “I’m an anxious person” as my identity and healed anxiety with language and literally becoming a different person

• Why your brain will always prove you right (so if you keep saying “slow season,” it’ll keep giving you evidence)

• The truth about “time” and manifestation: the delay isn’t time, it’s resistance

• The method acting analogy: why actors can become a different person in 3 seconds and why you can too

• How to stop breaking character (and what to do when you catch yourself doing it)

If you’ve been telling yourself:

• “I’m just an anxious person”

• “I’m always late”

• “My business is in a slow season”

• “People aren’t buying right now”

• “I’m almost there”

This episode will show you how those sentences aren’t “truth.”
They’re identity rehearsal.
And the minute you change the script, you change the role… and the results.

🎧 Listen in if you’re ready to stop negotiating with your future and start playing her like it’s your job.