In episode two of the IVI Podcast, host Joe Phoenix interviews Kimberly Reilly, co-founder of Everybody Water.

Learn about their journey in creating a for-profit company focused on providing access to clean water, especially for women and girls who spend hours a day collecting water. From bootstrapping and grassroots efforts to partnering with notable brands like Jeni's Ice Creams, Bergdorf Goodman, and Goop Kitchen, Kim shares invaluable insights on the challenges and triumphs of building a brand with impact.

Discover how Everybody Water differentiates itself in a crowded market, navigates distribution hurdles, and remains committed to sustainability and social responsibility. This episode is packed with inspiration and practical advice for aspiring entrepreneurs looking to make a real difference.

Chapters

00:00 Vision for a Brand: The Birth of Everybody Water

00:42 Meet Kim Riley: Co-Founder of Everybody Water

02:29 The Entrepreneurial Journey Begins

03:56 The Power of Clean Water: A Mission to Empower Women and Girls

10:00 Innovating in a Crowded Market

15:33 Overcoming Early Barriers and Finding Key Partners

31:44 The Role of Women in Business and Distribution Challenges

39:28 Reflecting on Persistence and Luck

40:47 The Power of Word of Mouth

41:34 Exciting Collaborations and Validations

43:39 The Journey of Packaging and Branding

44:29 Sourcing and Sustainability

51:04 Scaling and Funding the Business

58:32 Impact and Community Development

01:03:37 Final Thoughts and Advice