When leaders talk about purpose, most treat it like a PR line.
As the former President & CEO of ALSAC, the fundraising organization behind St. Jude Children’s Research Hospital, Rick led one of the most extraordinary philanthropic transformations in modern history.
Under his leadership, St. Jude’s annual fundraising grew from $650 million to $2.7 billion. Powered not by billionaires, but by 11 million everyday donors who believed in a mission worth fighting for.
Now, as founder of Shadyac Strategies, Rick is helping companies and nonprofits unlock the same force that fueled St. Jude’s rise:
Purpose as strategy. Purpose as culture. Purpose as competitive advantage.
In this powerful conversation with Givinga CEO Joe Phoenix, Rick reveals:
- Why purpose and profit are not in conflict — they amplify each other.
- How companies can turn giving into employee engagement, brand loyalty, and business growth.
- Why “charitable living” is more important than “charitable giving.”
- The true story behind the iconic St. Jude origin — and why it must inspire today’s CEOs.
- How St. Jude’s historic Inspiration4 Space Mission raised $250 million and reached a new generation.
- Why nonprofits must innovate, adopt technology, and ditch the mindset of cutting their way to survival.
- How AI will reshape philanthropy, workforce culture, and corporate responsibility.
If you’re a CEO, founder, nonprofit leader, or anyone who believes business can (and should) make the world better, this is your blueprint.
Rick Shadyac is one of the most important philanthropic voices of our time.
Purpose isn’t a side project... it’s the path to impact, innovation, and meaning.
00:00 Why Purpose Drives Profit in Business
02:03 Meet Rick Shadyac Jr. and the Legacy of St. Jude
04:35 The Founding and Mission of St. Jude Children's Research Hospital
13:44 Danny Thomas: The Visionary Behind St. Jude
17:29 Rick Shadyac Sr.'s Leadership and Innovations
27:34 Rick Shadyac Jr.'s Journey to CEO
33:00 Getting Out of the “River of Thinking”
35:20 Embracing Technology and Innovation
42:00 Scaling Through Innovation & Technology
51:17 Embracing Disruption and Innovation
53:00 The Crisis in Philanthropy (and Why Cutting Is Not the Answer)
53:47 Challenges in Adopting New Technologies
56:47 The Role of AI in the Charitable Sector
01:02:23 Corporate Social Responsibility and Strategic Giving
01:12:16 Charitable Living: A Way of Life
01:20:15 Shadyac Strategies: Bridging Charities and Corporations
01:26:28 Final Thoughts and Quick Hits