Jen Spencer, CEO, SmartBug Media®, and Rob Giglio, Chief Customer Officer at HubSpot

On this episode of the Intelligent Inbound Podcast, Jen and Rob Giglio, Chief Customer Officer at HubSpot, sit down to chat all things inbound.

The secret sauce to any successful marketing strategy is made with equal parts quality content and a commitment to authenticity. In times of economic uncertainty, as Rob explains, customers turn to the brands they know and trust.

So how can you become your customers’ go-to, even when money is tight?

Jen and Rob break it down:

• "The most worthy deed helps someone else succeed." (0:45)
• Orchestrating an exceptional customer experience (7:05)
• Navigating uncertain economic conditions (11:14)
• Building trust through consistent, quality content and authenticity (15:23)
• Meeting and surpassing user expectations (22:23)
• Wellness check: Tracking customer engagement and satisfaction (31:38)
• Final Takeaways: What do marketers need to know? (45:44)