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Building a Business Around Relationships with Simon Westfall-Kwong
In this episode of the Be The Solution Podcast, Maria Quattrone welcomes Simon Westfall-Kwong, CEO and Team Leader of the LuxeLife Group in North Jersey. Simon shares how he built one of the most admired real estate relationship systems in the region — his SOI Playbook — focused on authentic connection, consistent communication, and community-driven events.
From hosting 11 years of pumpkin patch gatherings to creating detailed systems of follow-up, Simon reveals how to build a thriving referral-based business that grows year after year. Maria and Simon also discuss consistency, intentional follow-ups, and how to serve your clients in meaningful ways that extend far beyond the transaction.
💡 Key Takeaways
- Your database is your goldmine. Stay top of mind by consistently engaging your sphere of influence (SOI).
- Community events create connection. Host authentic, value-based events like pumpkin patches, pie giveaways, or Mother’s Day flower stations to strengthen your relationships.
- Consistency beats intensity. Execute a few well-chosen activities regularly, instead of chasing every new idea.
- The FORD Model Works: Family, Occupation, Recreation, Dreams — a simple framework for meaningful conversations.
- Give Back Often. Align your business with local causes to build community goodwill and deeper purpose.
- Plan Ahead. Use Q4 to gear up for the next year — every conversation you have today plants a seed for future growth.
- Start Small, Then Scale. Pick one initiative and go all in. Excellence compounds.
🗣️ Quotes
Maria Quattrone:
“It’s not about doing everything—it’s about doing the right things consistently and going all in on what works.”Simon Westfall-Kwong:
“If you’re not staying in touch with your clients, they’re just names in a database. The goal is to know them—and be the person they remember to call.”🌟 Episode Highlights
- How COVID inspired a deeper focus on relationship-driven business
- The LuxeLife SOI Playbook — a 12-month calendar of client events
- Why Simon’s team measures connection calls instead of cold calls
- Turning small gestures (like whipped cream with a pie) into memorable brand touchpoints
- How to use philanthropy and community sponsorships to expand reach
- Why going “vertical” — focusing deeply on one system — outperforms multitasking across ten ideas
- How to build a business that feeds itself through relationships, not lead lists
💬 Guest Contact
Simon Westfall-Kwong
CEO / Team Leader — The LuxeLife Group
📍 North Jersey | Serving NJ & NY Metro Areas
🌐 www.luxelifegroup.com
📧 [email protected]
📱 Instagram: @luxelifegroup
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535
View all episodes
By Maria QuattroneIn this episode of the Be The Solution Podcast, Maria Quattrone welcomes Simon Westfall-Kwong, CEO and Team Leader of the LuxeLife Group in North Jersey. Simon shares how he built one of the most admired real estate relationship systems in the region — his SOI Playbook — focused on authentic connection, consistent communication, and community-driven events.
From hosting 11 years of pumpkin patch gatherings to creating detailed systems of follow-up, Simon reveals how to build a thriving referral-based business that grows year after year. Maria and Simon also discuss consistency, intentional follow-ups, and how to serve your clients in meaningful ways that extend far beyond the transaction.
💡 Key Takeaways
- Your database is your goldmine. Stay top of mind by consistently engaging your sphere of influence (SOI).
- Community events create connection. Host authentic, value-based events like pumpkin patches, pie giveaways, or Mother’s Day flower stations to strengthen your relationships.
- Consistency beats intensity. Execute a few well-chosen activities regularly, instead of chasing every new idea.
- The FORD Model Works: Family, Occupation, Recreation, Dreams — a simple framework for meaningful conversations.
- Give Back Often. Align your business with local causes to build community goodwill and deeper purpose.
- Plan Ahead. Use Q4 to gear up for the next year — every conversation you have today plants a seed for future growth.
- Start Small, Then Scale. Pick one initiative and go all in. Excellence compounds.
🗣️ Quotes
Maria Quattrone:
“It’s not about doing everything—it’s about doing the right things consistently and going all in on what works.”Simon Westfall-Kwong:
“If you’re not staying in touch with your clients, they’re just names in a database. The goal is to know them—and be the person they remember to call.”🌟 Episode Highlights
- How COVID inspired a deeper focus on relationship-driven business
- The LuxeLife SOI Playbook — a 12-month calendar of client events
- Why Simon’s team measures connection calls instead of cold calls
- Turning small gestures (like whipped cream with a pie) into memorable brand touchpoints
- How to use philanthropy and community sponsorships to expand reach
- Why going “vertical” — focusing deeply on one system — outperforms multitasking across ten ideas
- How to build a business that feeds itself through relationships, not lead lists
💬 Guest Contact
Simon Westfall-Kwong
CEO / Team Leader — The LuxeLife Group
📍 North Jersey | Serving NJ & NY Metro Areas
🌐 www.luxelifegroup.com
📧 [email protected]
📱 Instagram: @luxelifegroup
Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535