This week I'm taking you behind the scenes of my MBA journey and sharing what it's really like to build a business from the ground up.

Over the past few weeks, I've completed the Pivot Accelerator, conducted customer discovery interviews, refined my ideas, and made my very first sale.

Surprisingly, the biggest lesson wasn't about making money—it was about listening.

In this episode, I share:

• What I learned from more than a dozen customer discovery calls
• Why I completely changed my approach after the accelerator
• How I narrowed dozens of ideas into three offers worth testing
• What it felt like to receive my first paying customer
• Why collecting feedback is more valuable than chasing perfection
• The mindset shifts I'm working through as I learn to build a business that truly serves moms

I'm also sharing the behind-the-scenes reality of balancing entrepreneurship, graduate school, and parenting through one of the hardest weeks our family has faced.

If you've ever wondered what it actually looks like to build something people want—not just something you're excited to create—this episode is for you.

Thanks for following along as I build Calm & Colorful one experiment, one conversation, and one family at a time.