Dave Fletcher, Founder and Managing Director of White October summarises the main issues regarding the customer development theory. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Dave Fletcher, Founder and Managing Director of White October explains the preparation process for customer discovery. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Dave Fletcher, Founder and Managing Director of White October explains what is customer development. This lecture took place at the Saïd Business School, University of Oxford on November 11th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift summarises the lecture with some final remarks. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the effective pitching an sales techniques. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift explains why the community is more powerful than a customer base. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the basics of content marketing. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014. Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales; http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the theory behind positioning and branding in order to drive traffic and generate interest in any business. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014.

AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents his background and his company. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014.

Maria Nikolou, Senior Programme Manger in the Entrepreneurship Centre, Saïd Business School summarises her lecture with final remarks. This lecture took place at the Saïd Business School, University of Oxford on October 28th, 2014.