Episode Summary

Your business has been wearing a costume to a costume party that nobody wanted to attend in the first place. This episode is for the beautiful rebels who are exhausted from pretending their business is separate from their soul, wondering when entrepreneurship became more about performing "successful business owner" than actually being themselves.

What if your business could be the most authentic version of you in the world? What if instead of building what you think will sell, you built what feels true and trusted that the right people would find it absolutely irresistible? This isn't about throwing professionalism out the window - it's about remembering that the most magnetic businesses are the ones where you can actually feel the human behind them, not just their very impressive LinkedIn headline.

What You'll Hear:

• The reason most businesses feel like ill-fitting costumes (and what to do when yours is having an identity crisis)
• The secret sauce of businesses that feel magnetic rather than manufactured in a strategy factory
• What happens when your personal growth becomes your business strategy (spoiler: everything gets easier)
• The fine art of building something so authentically you that copying it would require identity theft

Reflection Prompt:

Where have you been performing "business owner" rather than being yourself?

Try This:

The "Values Integration Challenge":

• Identify your top 3 core values (not what sounds good at networking events, but what's actually true for you)
• Look at one area of your business and ask: "Where are my values missing here?"
• Make one small change this week that brings more of your authentic self into your business (and watch what happens when you stop hiding)

Mentioned in this episode:

• Inspired by Intuitive Business
• Connects to Purpose by Design

Connect with Jean:

• Website: jeanhf.com