What if building a successful business didn’t have to mean carrying everything?

What if it could actually feel… enjoyable?

In this thoughtful and spacious conversation, I sit down with Ellen Bathgate - someone I’ve had the privilege of journeying alongside for nearly two decades.

We begin with a simple but powerful reflection from Ellen’s younger years, writing letters to her future self and what it reveals about how much we change over time… and how freeing that can be.

From there, we explore what it really looks like to build a business you enjoy:

• ​How Ellen shifted from “baby-faced assassin” to a deeply relational leader
• ​The unexpected lessons of owning a beauty salon in her early 20s
• ​Why systems aren’t about structure for the sake of it - but about creating freedom
• ​How she and her husband now share leadership in a way that plays to their strengths
• ​The practical shift from doing everything… to automating, delegating and letting go
• ​And how AI can support your work - without replacing your thinking

We also gently unpack something deeper, that enjoying your business isn’t just about what you do…

It’s about how aligned you feel with it.

Because knowing how to do something isn’t the same as being fully on board with it.

This is a conversation about designing your work in a way that fits you. About letting go of what no longer serves and giving yourself space to think… so you can build something that truly feels like your own.

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