Meet the talented graphic designer behind our magazine, Valerie Auersperg. Based in New Zealand, Valerie balances her work as an illustrator, digital artist, and painter with exciting graphic design projects - including our very own publication: New Visionary Magazine. Here’s what we discuss in this episode:

1. The ways in which graphic design has impacted Valerie’s approach to making art, and why planning is an essential part of her creative process.

2. The power of visual storytelling, and why Valerie focuses on communicating narratives that are both personal and universal.

3. The incredible design work that Val does for our magazine, New Visionary, and how she’s helped us to bring this vision to life.

4. Why it’s important to set boundaries with social media, and steps you can take in order to use social media more intentionally (hint: these suggestions will help you  to avoid burnout and fatigue!) 

About Valerie:

Valerie Auersperg is an Austrian artist living in New Zealand who creates acrylic paintings as well as digital drawings depicting pop-surreal scenes in a colourful, dream-like manner. Auersperg explores the world inside and around herself, pairing the expected with the unusual. She focuses on themes such as memory (real and perceived), pop culture and mental health. Her work is a whimsical commentary on how our inner journeys, moods and situations are something that connects us.

Auersperg is a self-taught artist, having worked in fashion and animation, as well as advertising previously. Yet art was always her passion and side hustle. Then, finally, in 2020, she finally took the leap to become a full-time artist. She has had exhibitions in San Francisco, CA and Auckland, NZ as well as been featured in various global virtual exhibitions such as PxP Contemporary’s ‘WILD’ (curated by Alicia Puig), Sergio Gomez’ ‘Isolation Chronicles’, Create Magazine’s ‘Healing from Within’ (curated by Tam Gryn), and Beautiful Things NZ’ ‘The People We See’. She has also been featured in PIKCHUR Magazine, Envision Arts magazine, Fennec Home Magazine and New Visionary Magazine, has been profiled on Create! Magazine’s online blog as well as The Big Idea NZ website, and has been part of the WWF Whale Tail trail in Auckland in 2022. 

Follow Val on Instagram: @iamvalerism

Website: valerism.com

Visit our website: visionaryartcollective.com

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Follow us on Instagram: @visionaryartcollective + @newvisionarymag