Sometimes in the online world when approaching a project people seem to classify the issues facing a website as a technology issue. It's as if building a web site is this mysterious thing wrapped in so much technology it's just too much handle. Just sitting in the office of a technology provider gets nerve wracking; hearing all the techno geeks spitting out acronym after acronym and having no idea what any of it means - html, Ajax, XML, HTTP, Java, ASP, .NET, Web services, Web 2.0, what all does it mean?!