Branding is such a crucial component of success. Think of some of the largest companies in the world -- from Nike’s “swoosh” to Apple’s icon -- everyone is familiar with the brands they created.  Today, building your personal brand is just as important as building your company’s brand -- in fact, it might even be more important.  Consumers want to hear the story behind the founders -- the failures, struggles and the success.  This means putting yourself out there and marketing yourself in addition to your business.

On this episode, I will share with you Why Brand Building Is Important and a few tips to help you get it done!