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Building a Consumer Brand in Brazil with Nick Johnston
In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil.
Isaac and Nick cover:
• Nick’s journey to Brazil and how he fell in love with it.
• The importance of details in building brands and growing them over time.
• The need to understand local context and tastes, but not be wholly beholden to them.
• The challenges of opening a small business in Brazil and the similarities to sailing.
• Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates.
• The rule of 8 / 80.
• And lots more…
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By Brazil (is not) for Beginners
5
44 ratings
In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil.
Isaac and Nick cover:
• Nick’s journey to Brazil and how he fell in love with it.
• The importance of details in building brands and growing them over time.
• The need to understand local context and tastes, but not be wholly beholden to them.
• The challenges of opening a small business in Brazil and the similarities to sailing.
• Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates.
• The rule of 8 / 80.
• And lots more…
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