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[00:00:00] Greg Marshall: All right. So Blake, even you you've been telling me a little bit about some some LinkedIn ads. We, we touched on a little bit last episode, but very, very lightly. And you know, I would love to go into this a little more deeply, so. Tell me the lake, that message. How does that work? So, so tell me what, what that's

[00:00:17] Blake Beus: all about.

Yeah. So the there's two, there's two different ways. You can do message ads, they just call a message ads, or they have conversation ads and w one of the most absolutely infuriating things about LinkedIn is their documentation is terrible. It's absolutely abysmal. And so there's, there's times you're, you're maybe reading documentation on how.

And it tells you that you can do it this way, but that menu option isn't there inside the ads platform.

[00:00:42] Greg Marshall: So basically in instructions, manual is flawed.

[00:00:45] Blake Beus: Yes. Yeah. And so you've got to do a lot of poking around that being said. I, I feel like sometimes when something's harder to get into it, weeds out all the lazy marketers and then there's a lot of gold there for the marketers that are dedicated.

So. I feel like it's a big opportunity. The message ads are basically like a one time message sent. So LinkedIn has its little messaging platform. The message ad is you type it, you send it and it gets sent to people in your targeting group. Got it. Like a want it's it's almost, almost feels like email marketing.

Got it. But it's like a one-time email, not like a drip sequence or anything like that. A one-time email. Now you could set up a drip sequence. You just have to do it manually. You just have to say, okay, we're going to send. And then we're going to send this and we're going to send this, but you can't really guarantee everybody that got the first one is going to get the second one.

So you would have to make sure that those messages are kind of self sustained. Got it. Got it. You couldn't say in my last email, I said this cause you, you, you

[00:01:43] Greg Marshall: wouldn't know.

Got it. So what about like, who's this for? So who, like what type of business would work the best with LinkedIn messaging ads?

[00:01:51] Blake Beus: Like anytime, anytime the sales conversation is maybe a little bit more complex.

I think a message ad works really, really, really well. Just because, I mean, if you look at banner ads or something like that, you, you get a sentence may be sure to get your point across. Usually it's a headline to get people on the sales page and a sales page does the heavy lifting, but a message ad is it sends a message out.

You can spark a conversation. Now I haven't actually done a ton of the message ads and they're not being sent from me. Okay. So one thing I actually don't know about the message ads specifically is if I send a message. And someone replies to that message, does that like show up in my inbox and do I need to reply to that?

And their documentation doesn't have a lot of data surrounding that. But we're actually using more of the conversation ads. Okay. Which is more like a chat bot. Okay. And that's a very, very interesting option. So. Let me tell you a couple of things we ran into. So I was telling you about my client.

They're targeting 1800 people that are account managers for a very, very large company, like tens of thousands of employees. And we want only employees of this company and only the account managers of this company. Okay. And this is for a you know, higher end software as a service SAS product that starts at about a thousand dollars a month.

Okay. So we have very specific messaging for these people. Our, our first message was with the first attempt we did it. This was very much You know, Hey, I'm Blake. I mean, it wasn't sent for me, but Hey, I'm Blake and I'm the director of sales for thi