Blake Beus 0:00 Alright, how do we start this one off?
Greg Marshall 0:02 We're talking about micro lead generate. Right,
Blake Beus 0:05 right, right.
Greg Marshall 0:06 And maybe I don't even know if that's a name that someone has come up, you know, somewhere else, we're or you want to take credit for it, because technically you call it, which is micro lead generation is, well, why don't you explain kind of what we're talking about with micro lead generation? And how you came up with that name? Yeah, yeah. So
Blake Beus 0:25 I mean, everybody in their dog talks about lead generation, getting them, you know, off of social media or off of wherever and onto your email list or your text messaging list. And all of that is great, everybody thinks about that talks about that, always putting effort into that. But there's like a little mini step before that, that you can do that works really well, under certain circumstances, that that should be considered. And it's this micro step, where you're basically basically generating leads that you don't know much about them yet, you don't know their name, you don't know, their email address you met may not even know exactly how many people are on that list. Yeah, but you're putting, you're putting concerted effort into building that list of leads, that you can then follow up with an offer for either, you know, a solid lead generation, or a product purchase offer or something like that. And so essentially, what we're talking about here is building audiences via whatever means that you can, that are much, much, much more likely to be interested in what your next offer is, that you can then target with traffic or with paid ads. Yep. So you're building a list of leads, but you don't know anything about them, other than they got on the list through whatever you were doing to get him on the list. So yeah, that's that's the concept there?
Greg Marshall 1:54 Well, here's, here's a question. And you can actually do this both organically and paid. You can, you can utilize content and put money behind it to build this micro audience. But I'd like to get your opinion on. Why do you think not as many people talk about this audience? Proactively building right?
Blake Beus 2:13 I think it's because it's it, it's hard to conceptualize what's happening there. It's not necessarily tangible, like an email list, I can go in there. And I can see oh, hey, we got x more leads on the list. My list is now you know, 15,000 people big Yeah, I spent this money to get there. I have all that information about them. And oftentimes, like business owners, whatever they want the hard numbers, well, they should want the hard numbers. Yeah. But sometimes there's these more intangible things you have to think about. And frankly, this used to be way more common. Back in the mail marketing days, the all of that stuff 50 years ago, because you just didn't have access to the data. Yep. But I felt my gut is telling me, that's why we don't have people talking about or not talking about it in this this way, per se.
Greg Marshall 3:10 Yeah. And I think with these types of audiences, too, I think you're right, with the tangible, right, you don't have a tangible name, phone number email, to kind of control the, where the direction of the nurturing goes. But the tools that we have available now are, you can actually retarget or run ads towards people who have watched your videos who have liked your posts, or commented, and those people, in my opinion, if you were to define, like, you know, when you have this conversation, should I do paid? Or should I do organic, and there's always like one side, that's like, it's all about pay the others, it's all organic? Well, on the organic side, if, if you're willing to invest the time, effort and energy to build this organic following to grow your business, then that would mean that would mean that you believe that these audiences are valuable. Right? Or else you wouldn'