Blake Beus  0:00  So we talked a lot about split tests. Yep. And we've talked about it a lot in the past and everything. And I was listening to a Freakonomics podcast episode recently called, is Google Search getting worse? And in there, they talked with some actual representatives from Google, about some of the things and I wanted to bring up because I thought it was relevant in the fact that the interpretation of the test results is incorrect. And even Google did this. Yeah. And so I kind of wanted to point this pointed out. So it's, it's I don't know if you feel this way. But I literally feel that Google search is getting

Greg Marshall  0:40  worse. As far as being accurate. Yeah, what

Blake Beus  0:43  you're looking at feels harder for me to find what I want. I don't know. Have you noticed? Is that been similar to you or your, your good,

Greg Marshall  0:51  we know what I'm not. When it comes to Google search, and like, maybe I'm looking for somewhere to eat or products or something like that. I don't use it a ton outside of like researching marketing stuff. But it does feel a little bit less like integrated. Like, it does feel like I do have to, like, look a little bit deeper for what I want. Part of it could be the ads above six or eight or 12. Yeah, search ads before he can even get to the camera. And so yeah, you know, I probably haven't been paying attention as close because I'll just keep scrolling. So I find when I look, right. But if you're talking about immediacy, like I'm typing something, and it's not right there, I would say yes, it has gotten worse, because I'm not, I didn't notice I am scrolling more on Google. Yeah, what's the cause of that? So

Blake Beus  1:41  there's, there's a lot of different causes for that. One of the things I do for a lot of my clients as I help find solutions for them, right, so, so, right now I have quite a few clients where we have data integration issues, right. So they want to bring their marketing and advertising data, and pair that and merge that with their email marketing CRM, like HubSpot, or or any of those and merge those things together. So they can actually have actionable data. And so, so I deal with a lot of these kinds of data integration things, but I have to do a lot of searching to find, maybe they need a tool or something like that. So I'll search for a tool or an integration system or whatever. And I would say over 50% of the articles that I find these days, are something along the lines of, you know, the top 10 tools for this. Yeah, and it's just regurgitated content. And then at the end, the paragraph is almost identical on all of them, it says something like, so as you can tell, no matter what you choose, you're gonna find a good solution. And it really depends on your needs. And I'm like, I want an opinion. Yeah, I want you to and you could tell that whoever danced, take a stance, and you can tell it, whoever wrote the article, didn't write the article to actually help you make a decision, they probably haven't even used any of the software, they're just kind of regurgitating things. And you're getting a lot more of that content on Google. In addition, you're getting Google adding things like they have, they have, depending on what you're searching, they'll have like a box along the top with some information, or they'll have the sidebar box, like a little widget on there. You see that if I search for like a movie star or something like a little box, there, they'll have like, if you're searching for a restaurant or something, they'll have like a widget with placements and things like that. So what kind of the end result is that when you search for something, you could have widgets, ads, another widget, a thing on the side, and then your organic search results, you literally have to scroll down under everything. Now, I don't hate ads. So obviously, we talk about ads all the time. I think ads are a very, very important part of running a business an