Blake Beus  0:00  So I don't even know what we're talking about today. You wouldn't even talk with me about it before we started. Yeah, that's

Greg Marshall  0:05  because that's because I wanted to make sure we didn't miss out on some of the Golden topics. So, today I had mentioned to you just last week, and in fact, it might already be active, because in a couple ad accounts yesterday, I saw, so Google has decided to remove on Youtube Keyword targeting, over asking me yeah, all really are content targeting. So you can't you can't do placements, keywords or topics for conversion campaigns. What's just weird? Yeah, they just removed that. So like everyone, and like, the Google ads, YouTube faces like, This is unbelievable. Like, how are you supposed to actually target if you can't target the content, you know, contextual targeting? And I thought, well, that's interesting. I wonder why they would do that. I have a couple of guesses. I mean, my guess would be probably that, if they're trying to increase revenue, and you take away like, high performing, you know, campaigns, then you have to spend more to get the same result. Right. And so that's my guess, I mean, and it's probably accurate. And so yeah, there's no incentive for, if you think about it, if you own that business, there's no incentive and having campaigns where you could get like, $2 conversions, because then you never spend more, right, you know, your budgets really low. But if you have to spend to get, you know, $100, get a conversion, then you have to keep spending over and over again. And I think that's kind of the same thing that they did with forcing Display Network ads, on the video campaigns, I think it's the same concept, like just, it's a way to get more advertising. And in addition to that, I had noticed Facebook has this new feature that says, Would you like your ads to be a multi multi advertiser channels or something like that, what that means is, if you don't uncheck that box, they'll put your ads like on Instagram next to other people's ads. So it's just like an ad feed. It's not actually a feed. So it's like you're competing against other ads, it's like a, I was thinking about it, it's like, like a swap meet. It's like, everyone's kind of selling the same thing. And you're all in the same area. So it can devalue your ad, but it can make it seem like it's being seen by a lot. And I thought this is interesting that they're making a lot of these changes. And then another change that I saw on Facebook was they changed, at least on my on all the My Accounts, which is a lot. They changed the default setting, to instead of like, especially on conversion campaigns, instead of showing costs or conversion, or leads or whatever. The default setting is reach impressions and engagements. And you actually have to like, search out how to put the conversion as the default setting to see your performance. That tells me multiple things. Either clients are starting to like fall off, because they're not seeing the conversions that they want. So it's almost like they're trying to convince you of something else. Yeah. But having that as the default. Yeah. And so yeah, so quite a few changes happening. And I know a lot of advertisers are like, What is going on? Like you're essentially taking away all targeting, but in my opinion, I think the entire time targeting is going to go away anyways. Yeah, like, if you think about it, the trend is maybe six years ago, five, six years ago, you can get ultra targeted, right. And then each year, they've removed more and more, you know, due to privacy. And really, it's just, I think it's a money grab. Yeah, but at the end of the day, you're gonna have to play by these rules anyway, so you have to get good at it. No matter what, it's not like advertising is gonna go away. You just gonna have to play by those rules and adjust. And I think I have seen quite a few comments with people online. Right, saying like, this is, you kn