Building a culture of innovation requires hiring innovative people, allocating time for innovation, and celebrating failure. Innovation is different from creativity, as it involves forward thinking and pushing boundaries. Balancing the need for innovation with the need for stability is important, with 80-90% of time focused on the core business and 10-20% on innovation. As a team grows, the culture changes, and it's important to be intentional about the vision. Investing in innovation through conferences, think tanks, and exposure to smart people is crucial. Barriers to a culture of innovation include hiring the wrong people and not providing space for innovation. Giving up the good for the great is necessary for innovation. Creating an innovative culture requires strong leadership, collaboration, resources, and a willingness to take risks. Leaders must communicate the vision and create an environment where teams can collaborate in person. Providing resources, including time and money, is essential for innovation. Leaders should be willing to drop a bomb and make quick decisions to maintain momentum. Autonomy and trust are crucial, allowing teams to explore ideas outside of their day-to-day responsibilities. Rewarding or punishing failures is important, and leaders should be willing to fail fast and let go of ideas that aren't working.