You’ve spent hours writing beautifully crafted blog posts, countless days posting on Instagram and LinkedIn, only to launch something in your health business that falls flat. How heartbreaking right? Well - you’re not alone.
You need to think of your "buy" button as a special gift for the wonderful people that you have built a digital rapport with. These lovely people know, like and trust you and feel that the buy button is perfectly timed, presenting them with an opportunity to improve their health with someone they trust. 
Show that buy button to someone who knows nothing about you and... well… things get awkward. You probably wouldn’t ask someone to marry you on the first date... would you?

In this episode, Emily covers: 

1. Understanding that there’s a spectrum that your audience (potential patients, clients and customers) sit on from cold to HOT HOT HOT! People need to know, like and trust you before they grab that hard-earned cash. 
2. Focusing on building a digital rapport with your potential patients, clients and customers before trying to sell them something. Keep content practical and simple, be consistent with delivery and be yourself. 
3. Evaluating if your current CTA’s (Call to actions) are appropriate and think of what the next logical step would be for someone reading a particular piece of content to take. 

You can learn more about Emily and Glowing Potential on their website.