Join Emily this week as she talks about the "Golden Zone" of 2021. 
Taking the time out of our busy schedules to reflect and breathe before January comes (a traditionally very busy period for healthcare professionals). 

In this short episode she encourages you to;

• Reflect on what you're going to stop, continue and start in 2021
• Reflect on if your current business is working for you - is it feeding your passion to help people as well as your wallet; or are you feeling stressed about your situation? Do you need to shake things up?

This episode is brought to you by the new "Marketing Your Health Practice" Intensive programme - launching 2021. To join the VIP list as well as the FREE 6-week marketing e-course you can head to www.glowingpotential.com/marketing. 

Ever wondered how to start your own digital/online health programme without breaking the bank?

Having initially launched the Telehealth Toolkit in a Facebook group with the focus of meeting our audience where they were at - Dr. Sula Windgassen’s 8 Week, evidence-based, Mind-Body Boost hosted fully on IG live (IGTV Series) caught my attention. 

Join me this week as I speak with the clever and charming Dr. Sula Windgassen, PhD (IG @the_health_psychologist_)on all things Health Psychology, Teletherapy in 2020 and Instagram. 

We cover:

• How her service in the NHS dealt with  Tele-therapy and some of the challenges Dr. Sula, and many other practitioners faced (and overcame)
• How initiatives like a mini-course or series can be important for professional development
• Her simple and personal approach to IG and hope it helps her to connect with her followers (i.e. real people!)
• What she would do differently next time she launches the Mind-Body Boost 

You can find more about Dr. Sula Windgassen on her Instagram account (@the_health_psychologist_).

Want more episodes like this one? Head to Glowing Potential: Take it Online Podcast page. 

A fabulous episode for healthcare professionals wanting to up their small business PR game! This week, Emily speaks with Lucy Werner a PR expert and co-founder of the PR and branding agency, The Wern.

Join Emily and Lucy as they discuss:

• What is PR and why is it important for healthcare professionals in business?
• What to do if you're nervous to put yourself "out there"!
• A discussion on what to do when what you say gets taken out of context.
• Practical tips on how to try and avoid PR mishaps.
• 3 Cards from Lucy's fabulous PR Tips deck: 
  • "Write More"
  • "Use Your Own Voice"
  • "Invest in Professional Photography"

A huge thank you to Lucy for coming on the podcast. You can learn more about Lucy and her work at The Wern at www.thewern.com.

Thank you for listening to our episode. You can see the full show notes at Glowing Potential's Website. Click here to go there >>

Vaccine hesitancy is a real challenge and concern, even before COVID-19. In January 2020 the WHO released "Urgent Health Challenges for the Next Decade" - which included Stopping Infectious Diseases and Earning Public Trust - both of which tie into vaccine hesitancy.

Join Emily as she discusses the latest news (11/20), facts and figures around vaccine hesitancy and how we, as allied health professionals, can and need to do our bit to help stop the rise of it. 

We talk about: 

• Facts and figures in the US, UK and CAN around vaccine hesitancy
• The 4 groups involved in vaccine hesitancy
• 7 keys to talking to your audience about the vaccine as an AHP

You can find the full show notes and resources for the episode at Glowing Potential: www.glowingpotential.com/podcast/vaccine

As a healthcare professional, you’ve probably had your fair share of telehealth consults this year - in this week's episode of Take it Online, Emily and special guest, Maeve Hanan from Dietetically Speaking and Nutrimote cover three secrets for a successful telehealth practice.

These are things you might not have thought of that can make a big difference to your bottom line as well as stress levels!

To learn more about the Telehealth Toolkit for Nutrition professionals head to Glowing Potential >>

Listen in as we discuss:

• Software/Platform considerations - saving you money and time. 
• Discovery call game plans - setting boundaries and bridging the gap between your clients' challenges and your solution - making more sales.
• Having a plan for uncomfortable situations - helping you to stay calm, comfortable and professional.  

Links Mentioned: 

• Nutrimote Website and Facebook Group
• Dietetically Speaking Website, Instagram and Twitter

To learn more about the Telehealth Toolkit for Nutrition professionals head to Glowing Potential >>

Join Emily this week as she chats about the benefits of focusing and building on our strengths. Often times we give much of our focus and energy to what we are doing that’s “bad”, not working well or not our strength (as a business owner or, in general, as a business).

🌟What if we focused on what was going well and built on that?

🌟What if we turned what we were good at, into what we were great at? Would we be more passionate? More inspired? More memorable?

🌟What if we focused on efforts that worked well in the past to market our services and worked to build and improve on those efforts? 

When we move from good to great we become more memorable to our audience and, in general, more passionate about our work because we ENJOY what we’re doing. 

Listen in to hear more.

You can learn more about Glowing Potential at www.glowingpotential.com.

This week on the Take it Online Podcast I (Emily 👋) talk about how and why to build a product out that is patient-centred. 

Back in March when Maeve Hanan, my friend and fellow healthcare professional, began building out the Telehealth Toolkit, it really started as a project to help other healthcare professionals dealing with the sudden change to virtual consultations troubleshoot, connect and adapt. We didn’t imagine that 8 months later we would be talking to universities and membership groups who were interested in the course. (Which pssst. stay tuned we are launching a new version of soon!).

Join me in the episode as I talk about why keeping the people you serve at the core of the product you are building leads to a powerful shift in how people view and talk about your product. 

Discussed in this episode: 

• Keeping your patients and clients best interests at heart 
• Getting the people you serve involved in your product development
• Stepping forward as an expert 

You can find out more about Glowing Potential on their website. 

This week’s Take it Online podcast episode features the highly talented Madia Rashid, Chartered Physiotherapist from Physio4Me in South London, UK. Madia and Emily talk about how to take a physical therapy online. 

Madia shares her insights on:

• creating a community with classes
• tips for helping clients/patients to self-assess during Telehealth consults
• how to add value using simple digital tools
• how digital burnout is real and how she avoided it

Physio4Me primarily focuses on women’s health in south London - you can find more about Madia’s services at www.physio4me.com and on Instagram at @physio4meuk. 

A big thanks to Madia for coming on the podcast!

You can find out more about Emily and Glowing Potential's services for allied healthcare professionals in business at www.glowingpotential.com. 

One thing I think we can all agree on is that in order to sell your products and services - you need people who would be interested in buying them to know that you exist. 

As a healthcare professional you may feel that this just isn’t your skillset - “building an audience” sounds like a marketers job - not yours! Well, I’m here to tell you that you’re exactly the right person for the job. You help people all the time, creating trust and (hardest of all) behaviour change.
You see, the key to building an online audience is something we can all do and we can do it through consistency. Consistent content creation on a key platform of your choice will help more people to know, like and trust you. Choosing one platform will also help you focus your time and effort on building the relationships that matter. 

What we cover in this episode: 

• The “4 C’s” of consistent content creation and building an audience: 
  • Create 
  • Curate 
  • Collaborate 
  • Connect 

PLUS one extra nugget of info you should definitely consider.

As mentioned in the episode, if you loved this weeks content and want to learn more about ways you can easily and effectively take your health business online you can download our Take it Online Playbook #2: A Simple Way to Build an Audience Online as a Healthcare Professional in Business at www.glowingpotential.com/tiop .

This week on the Take it Online podcast marks the beginning of season two with episode one covering seven ways you can (easily and budget-consciously) share your health expertise online. These are simple, builder-friendly offerings that keep your patients and clients at the heart of your business while keeping in mind your limited time as a business owner.

Some examples we cover in more detail in the episode include: 

• No. 3: Quizzes 
• No. 2: E-courses 
• No. 5: Exploring Audio

As mentioned in the episode, if you loved this weeks content and want to learn more about ways you can easily and effectively take your health business online you can download our Take it Online Playbook #1: 7 Easy, Effective and Budget-conscious Online Offerings for Your Healthcare Practice at www.glowingpotential.com/tiop .