It’s so easy to overcomplicate an online offering for our business. How many course-building tools have you read about? Schedulers? Apps? Platforms? It’s a bit of a minefield - especially if you have shiny object syndrome. I definitely do. 

So how do you make sure you get the right tool for the job? Join Emily from Glowing Potential as she brings you through three easy steps to choose the right tool for the job!

Things discussed in this episode:

• Ask yourself; what do I need this tool to have to deliver this offering?
• Ask your patients and customers; what do they value? 
• When comparing different tools available to you ask yourself - what are the nicest, nice to have’s? 

You can find out more about Glowing Potential on their website. 

In this episode, Emily Foster reviews some simple and effective ways to bring new clients and patients into your healthcare business or practice. Listen to the Glowing Potential Take it Online podcast this week to start reeling in those clients!

In this episode, Emily reviews:   

• Making a list of potential health and wellness referrers and reaching out 
• Being clear about the benefits of your experience and the value you bring to the table for clients and patients
• Focusing on a couple of areas vs. trying to serve everyone and why this is important  
• Partnering up or aligning with a larger programme or practice.
• Big groups of people vs. pulling them in one by one
• Refer a friend scheme
• Picking some places where your ideal clients and patients are and becoming known in that space

You can find out more about Emily and Glowing Potential on the website www.glowingpotential.com. 

You’ve spent hours writing beautifully crafted blog posts, countless days posting on Instagram and LinkedIn, only to launch something in your health business that falls flat. How heartbreaking right? Well - you’re not alone.
You need to think of your "buy" button as a special gift for the wonderful people that you have built a digital rapport with. These lovely people know, like and trust you and feel that the buy button is perfectly timed, presenting them with an opportunity to improve their health with someone they trust. 
Show that buy button to someone who knows nothing about you and... well… things get awkward. You probably wouldn’t ask someone to marry you on the first date... would you?

In this episode, Emily covers: 

1. Understanding that there’s a spectrum that your audience (potential patients, clients and customers) sit on from cold to HOT HOT HOT! People need to know, like and trust you before they grab that hard-earned cash. 
2. Focusing on building a digital rapport with your potential patients, clients and customers before trying to sell them something. Keep content practical and simple, be consistent with delivery and be yourself. 
3. Evaluating if your current CTA’s (Call to actions) are appropriate and think of what the next logical step would be for someone reading a particular piece of content to take. 

You can learn more about Emily and Glowing Potential on their website. 

This week on the Take it Online podcast we speak to the lovely Sarah Almond Bushell - “The Children’s Nutritionist”. To look at a fabulous example of how healthcare professionals can take their expertise online. Sarah has numerous “Playbooks”, an online course as well as a membership site (coming soon!). 

We discuss: 

• The beauty of taking your expertise online as well as inspiration on how to do it
• The fears that healthcare professionals have when developing digital services
• Why growing your audience as well as building a relationship with them is so important

 and more. 

Resources discussed in this episode: 

• Deadline Funnels: https://www.deadlinefunnel.com/
• Amy Porterfield: Online Marketing Made Easy Podcast: https://www.amyporterfield.com/amy-porterfield-podcast/
• The Unconventional RD: https://www.theunconventionalrd.com/ 

You can follow Sarah on Instagram or check out her website.

See more from Glowing Potential on their website. 

Even before people had to stay at home (most of us anyways - thank you, key workers, <3) telehealth was moving into the spotlight in a big way. In this week's episode of Take it Online, Emily and special guest, Maeve Hanan from Dietetically Speaking and Nutrimote cover three keys for bringing telehealth into your health and wellness business/practice.

We'll discuss:

• What is practice management software and do you need it?
• GDPR and Data "Stuff" - rough and ready conversation on how to navigate it.
• Maeve's top tips for getting your telehealth consultations to run smoothly.

and more!

Links Mentioned: 

• Kalix, Healthie, Simple Practice, Practice Better
• Nutrimote Website and Facebook Group
• Dietetically Speaking Website, Instagram and Twitter

To learn more about the Telehealth Toolkit for Nutrition professionals head to Glowing Potential. 

Got a big idea for your business/practice? Join Emily as she walks you through why now is a fabulous time to build out an MVP/Pilot version of your big idea as well as what you need to be thinking about to make sure it's successful.

"This big, beautiful idea you have in your head for a health/wellness programme is great but realistically that's not what the end result is going to look like. You're going to learn so much on your first round of running any programme and a pilot programme is a fantastic budget-friendly way to work out any kinks!"

We'll discuss:

• Who is your pilot for?
• What success outcomes do you want to see?
• How are you going to measure these outcomes?
• What's your marketing plan?

and more!

Learn more about Emily and her team at Glowing Potential on their website. 

Collaboration stations everyone! Now is a fantastic time to collaborate with other businesses, combine skills and create something that's as fabulous as you are.
It's a bit of a challenge for small businesses at the moment which is why we've put together some current (06/04/2020) funding resources for UK businesses - grants for ideas, or services that can help people during COVID-19.

Just because you're a small business doesn't mean you don't have a massively great idea.

Join Emily as she walks you through 3 funding sources and reasons why you should look to collaborate vs. trying to do everything all on your own. 

Funding mentioned (and not mentioned) in the episode:

• UK Research and Innovation. Funding for ideas that address COVID-19. 
• Business-led innovation in response to global disruption. Innovation Funding Service. 
• COVID-19 Research Response Fund. University of Oxford - Medical Sciences Division. **Apologies: This was found to only be for employees holding a contract for research through Oxford. Link here.  
• For those 30 or under; The Prince's Trust and Natwest have put together an "Enterprise Relief" fund. See here for more details. 

Learn more about Emily and her team at Glowing Potential on their website. 

Marketing your product, programme or services is... challenging at the moment. Thinking outside the box as to how you can help your current customers, patients and clients is a must - and so too is staying away from empty "I hope you're well" emails.

Join Emily as she walks you through some key ideas as to how you can market your helpful, tailored and relevant products and services during this time of uncertainty.

We'll discuss:

• Being sensitive but also helpful
• Some consumer research about what the general public wants to see from brands
• Costing is a factor but you can still charge for your offerings
• Getting involved locally 
• Bringing people together but thinking outside the box about how you do it

Articles mentioned in the episode:
I highly recommend you read both, but if I could only recommend one - read the second one. 

• Sarah Vizard - Marketing Week. Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak. Mar 25 2020. 
• Mark Ritson - Marketing Week. Forget about empathetic emails during the coronavirus outbreak and start making your brand money. Mar 25 2020. 

Learn more about Emily and her team at Glowing Potential on their website. 

If you want to build out an online course or offering but you're not too sure what's available - let Emily guide you though three software platforms that are simple to use and with at least two that are within your budget.

All three platforms are market-leaders, great for all types of health and wellness businesses, but your preference may change based on what it is exactly that you want to build out for your patients/clients/customers.

We'll discuss:

• Thinkific, Teachable and Kajabi (course platforms)
• Key feature differences
• Differences in price
• Differences in user experience

Learn more about Emily and her team at Glowing Potential on their website. 

So you want to offer something for your patients, clients or customers online but you're not too sure what would make the best content for a digital health offering.
Join Emily as she covers how to know what the best content is for your business or healthcare practice.

Topics discussed include:

• What's working in your business or practice right now?
• What are your patients, clients or customers asking you about?
• What do you feel most comfortable and excited talking about? 

Learn more about Emily and her team at Glowing Potential on their website.