Marketing your product, programme or services is... challenging at the moment. Thinking outside the box as to how you can help your current customers, patients and clients is a must - and so too is staying away from empty "I hope you're well" emails.

Join Emily as she walks you through some key ideas as to how you can market your helpful, tailored and relevant products and services during this time of uncertainty.

We'll discuss:

• Being sensitive but also helpful
• Some consumer research about what the general public wants to see from brands
• Costing is a factor but you can still charge for your offerings
• Getting involved locally 
• Bringing people together but thinking outside the box about how you do it

Articles mentioned in the episode:
I highly recommend you read both, but if I could only recommend one - read the second one. 

• Sarah Vizard - Marketing Week. Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak. Mar 25 2020. 
• Mark Ritson - Marketing Week. Forget about empathetic emails during the coronavirus outbreak and start making your brand money. Mar 25 2020. 

Learn more about Emily and her team at Glowing Potential on their website.