In this episode, Roland Punt, Head of Marketing at Sympower, explores the journey of building a distinctive B2B energy brand. Sympower, one of Europe’s leading flexibility service providers, is enabling smarter energy management and stabilizing electricity grids across the continent.

In this insightful discussion, they cover:

• The Founding Story: How Sympower's mission drives its brand.
• Demand-Side Flexibility: Its crucial role in grid stability and renewable energy adoption.
• Brand Evolution: Transitioning from startup to scale-up.
• Practical Branding Advice: Tips for energy sector startups on building an authentic brand.
• Avoiding Greenwashing: Promoting sustainability with integrity.
• Thought Leadership and Social Media: Their impact on B2B branding.
• Emerging Trends: What's next in B2B energy branding.

This episode is a must-listen for anyone curious about the intersection of branding and transformative energy solutions.