Imagine having a mystery shopper come into your brewery tap room or shop and assess how you and the team are doing from a customer experience perspective.

Well, that's what Andrew Coplan who runs The Secret Hopper does for brewers across the United States of America.

With over 8000 breweries now in operation - and that figure still steadily rising - it is no longer enough just to 'brew great beer', though that certainly is a key factor. The modern drinker now wants the experience to go with it.

In this episode, Nick and Andrew discuss the merits of providing your customers with a great experience and how it can enhance your brewery, brand and business through adopting a few simple changes to how you operate.

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