Loyalty builders

Building a great marketing tech stack in FinTech, with Robert Boguszewski

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The goal of this episode is to help you understand the challenges and opportunities for building a great marketing tech stack in 2024.


In this episode we cover:

  • The role of marketing technology in FinTech
  • The characteristics of the FinTech industry
  • Frameworks to understand business and technology needs


    • Frameworks:

    • EventStorming: https://www.eventstorming.com/
    • AWS Well-Architected Framework: https://docs.aws.amazon.com/wellarchitected/latest/framework/welcome.html

      • Connect with us:

      Robert Boguszewski: https://www.linkedin.com/in/robertboguszewski/

      Irek: https://www.linkedin.com/in/iklimczak/

      Open Loyalty: https://www.openloyalty.io/

      Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

      Contact: [email protected]

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