Loyalty builders

By Open Loyalty

Welcome to the Loyalty builders podcast where we discuss tried and tested ways to achieve business goals by using loyalty and gamification mechanics.

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· Business

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FAQs about Loyalty builders:

How many episodes does Loyalty builders have?

The podcast currently has 35 episodes available.

Loyalty builders episodes:

June 26, 2024Loyalty software integrations: moving past out-of-the-box limitations, with Karol Wieteska and Maciej Tyczyński
Hey everyone! This time we're discussing loyalty software integrations. Specifically, moving past out-of-the-box limitations.
Initially, at the RFP phase, out-of-the-box integrations sound like a dream. But if you have a complex tech stack and use case scenarios, they are not enough.
The goal of this episode is to address integration challenges and discuss the benefits of adopting a composable approach.
Here’s what we discuss in the episode:
The typical challenges with out-of-the-box integrations for enterprises and vendors

The reasons why vendors display multiple integrations, but in reality have only 2 or 3 basic ones

The integration challenges using a Shopify example

How businesses approach loyalty software integrations

The benefits of adopting the composable approach

Whether it’s time to try out the composable approach with a Proof of Concept (PoC)

Link to the on-demand webinar: https://www.openloyalty.io/events/loyalty-software-integrations-webinar

Connect with us:
Karol Wieteska: https://www.linkedin.com/in/karol-wieteska-9726644a/
OEX: https://oex.pl/en/
Maciej Tyczyński: https://www.linkedin.com/in/mtyczynski/
Omnivy: https://omnivy.io/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: [email protected]
...more
45min
May 29, 2024How to grow a B2B ecommerce with a loyalty program, with Chadi Al Abbassy [Part 2]
This is the second part of our discussion with Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group.
The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional.

In this episode you’ll get Chadi’s advice on:
how to build a successful ecommerce loyalty program

how to make sure that your loyalty program fits into the overall business strategy

Ekuep case study: https://www.openloyalty.io/clients/ekuep

Connect with us:
Chadi Alabbassy: https://www.linkedin.com/in/chadiashraf/
Ekuep: https://www.ekuep.com/en
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
21min
May 29, 2024How to grow a B2B ecommerce with a loyalty program, with Chadi Al Abbassy [Part 1]
This time we're discussing how to grow a B2B ecommerce business with a loyalty program.
The goal of this episode is to share expert knowledge and tips from a B2B ecommerce loyalty professional.
And our guest is Chadi Alabbassy, Loyalty & Partnerships Manager at Raqtan Group.
Chadi is in charge of Rowad, a customer loyalty program for ekuep, the largest online restaurant and cafe equipment supplier in the Gulf Cooperation Council region.
Here’s what we discuss in the episode:
today ecommerce challenges

the role of loyalty programs in ecommerce

key business results improved by Rowad

key components of a successful program

integration with overall business/marketing strategy
Ekuep case study: https://www.openloyalty.io/clients/ekuep

Connect with us:
Chadi Al Abbassy: https://www.linkedin.com/in/chadiashraf/
Ekuep: https://www.ekuep.com/en
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
34min
May 22, 20245 surprising findings from the Understanding Loyalty in Europe 2.0, with Charlie Hills
Mando-Connect, in partnership with YouGov, recently published a white paper titled “Understanding Loyalty in Europe.” It’s packed with data, insights, and case studies from:
Canon Club

Oracle Red Bull Racing Paddock

Matas
There’s also a contribution from our own expert, Paweł Dziadkowiec, covering the Polish market.
The goal of this episode is to share findings from the European Loyalty White Paper and present case studies to inspire you to innovate your loyalty initiatives.
Read the full white paper: Understanding Loyalty in Europe 2.0
Connect with us:
Charlie Hills: https://www.linkedin.com/in/charlie-hills1/
Mando-Connect: https://mando.co.uk/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
30min
May 15, 2024Driving Business Results and Improving Customer Health with Gamification, with Geoffrey Schiavon and Jonas Minke of dacadoo [Part 2]
This is the second part of the interview with Geoffrey Schiavon, Head of Marketing & Client Success and Jonas Minke, Head of Product at dacadoo.
The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results.
In the second part we explore:
different gamification mechanics

real-life use cases

and share advice for businesses interested in using composable tech to build customer engagement and loyalty
Connect with us:
Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/
Jonas Minke: https://www.linkedin.com/in/jminke/
Irek: https://www.linkedin.com/in/iklimczak/
dacadoo case study: https://www.openloyalty.io/clients/dacadoo
dacadoo: https://www.dacadoo.com/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
24min
May 15, 2024Driving Business Results and Improving Customer Health with Gamification, with Geoffrey Schiavon and Jonas Minke of dacadoo [Part 1]
This time I’m so excited, because we're discussing successful strategies for acquiring, engaging, and retaining customers with our own customers!
The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results.
Here’s what we discuss in the episode:
acquiring, engaging, and retaining customers with gamification

designing and implementing effective loyalty and gamification mechanics

real-world examples and use cases
Connect with us:
Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/
Jonas Minke: https://www.linkedin.com/in/jminke/
Irek: https://www.linkedin.com/in/iklimczak/
dacadoo case study: https://www.openloyalty.io/clients/dacadoo
dacadoo: https://www.dacadoo.com/
Open Loyalty: https://www.openloyalty.io/
The Loyalty builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
31min
May 08, 2024How to re-platform the loyalty tech in the fuel industry with Łukasz Słoniewski
In this episode, we're discussing loyalty tech in the fuel retail industry and the reasons for transitioning from monolithic software to a modern composable approach.

The goal of this episode is to inspire fuel retailers to adopt composable technology by showcasing the opportunities it offers.

Our guest is Łukasz Słoniewski, CEO at Omnivy and an expert in implementing and integrating loyalty technology to achieve true omnichannel experiences.

Here’s what we discuss in the episode:
The changes in fuel retail businesses including customers getting used to the phygital experiences, and the growing importance of the mobile applications

The specifics of a fuel retail business

The evolution of loyalty tech

what that composable architecture means + a great analogy

How to move from a monolith to a composable tech

Elements of a composable tech stack for fuel retailers

Link to the Composable Tech Stack for Fuel Retail Loyalty white paper: https://omnivy.io/fuelwhitepaper

Connect with us:
Łukasz Słoniewski: https://www.linkedin.com/in/lslo/
Omnivy: https://omnivy.io/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
40min
April 30, 2024How Club Brugge uses technology to drive fan engagement, with Thomas Rypens [part 2]
This is the second part of our discussion with Thomas Rypens, Direct to Consumer Director at Club Brugge.
This part is co-hosted by Hubert Świątkowski - our expert in fan engagement and loyalty in sports.

In this episode Thomas covers:
the key performance indicators his team uses to learn and grow

technology that opens the team towards innovation

the future trends in fan engagement.

Connect with us:
Thomas Rypens: https://www.linkedin.com/in/thomasrypens/
Club Brugge: https://www.clubbrugge.be/en
Hubert: https://www.linkedin.com/in/hubert-swiatkowski/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: ⁠[email protected]⁠
...more
28min
April 30, 2024 How Club Brugge uses technology to drive fan engagement, with Thomas Rypens [part 1]
This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge!
The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results.
Joining us today is Thomas Rypens, Direct to Consumer Director at Club Brugge.

Here’s what we discuss in the episode:

Club Brugge's vision for fan engagement

Key technologies driving fan engagement

Design thinking methodology at Club Brugge

The team structure and tech that allow for innovation

Connect with us:
Thomas Rypens: https://www.linkedin.com/in/thomasrypens/
Club Brugge: https://www.clubbrugge.be/en
Hubert: https://www.linkedin.com/in/hubert-swiatkowski/
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
36min
April 10, 2024How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski
The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.

As Daniel said: “It’s not magic, it’s engineering”

Here’s what we discuss in the episode:
How to use loyalty programs to enrich ecommerce data

Suggestions for businesses who want to transform into data-driven businesses

Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size

How a loyalty program can help you build a better churn prediction model
Connect with us:
Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/
Nostre: https://www.valueships.com/nostre-data-science
Irek: https://www.linkedin.com/in/iklimczak/
Open Loyalty: https://www.openloyalty.io/
Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast
Contact: [email protected]
...more
36min

FAQs about Loyalty builders:

How many episodes does Loyalty builders have?

The podcast currently has 35 episodes available.