Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition)


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Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the platform he wished he always had. In this interview, we talked about:

  • what it was like being a PMM for Playstation
  • his journey of going from PMM to founder
  • opportunities and challenges of selling to Product Marketers
  • Ignition's GTM strategy of niching down
  • the ideal PMM tech stack
  • And lots more!

    Follow Derek: LinkedIn

    Check out Ignition: Website

    Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

    This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.

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    Healthy Competition: Product Marketing | Competitive Intelligence | StrategyBy Andy McCotter-Bicknell