Jeffrey Scott

Building a Marketing Empire: Rob Murray’s Journey

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In this conversation, Rob Murray, the founder of Intrigue Media, shares his journey in the marketing industry, focusing on how he built a successful marketing firm tailored for landscape entrepreneurs. He discusses the importance of community engagement, effective marketing strategies, and the need for a solid sales process. Rob emphasizes the significance of content marketing and long-term strategies for sustainable business growth, while also providing insights on measuring marketing success and optimizing lead generation.

Takeaways

  • Rob’s journey from a unique advertising idea to a successful marketing firm.
  • The importance of community involvement in building a business.
  • Understanding the marketing funnel: top, middle, and bottom.
  • The need for a strong website as the core of marketing efforts.
  • Measuring success through lead tracking and attribution software.
  • Sales processes are crucial for converting leads into customers.
  • Content marketing builds relationships over time and requires patience.
  • Only a small percentage of the market is ready to buy at any given time.
  • Investing in high-quality backlinks can significantly improve SEO.
  • The goal is to serve entrepreneurs better and raise industry standards.

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    Jeffrey ScottBy Jeffrey Scott