In this episode, Jeffrey Scott sits down with Chase Mullin, CEO of Mullin Landscape located in St. Rose, Louisiana, to discuss the strategic decisions and leadership lessons behind scaling a regional landscape company from roughly $5 million to nearly $30 million in revenue. Chase shares how continuous improvement, tough business decisions, and strategic focus helped drive growth — including dropping hardscape services, eliminating residential divisions, and doubling down on commercial maintenance to improve efficiency and profitability. He explains how outsourcing certain services created operational leverage, how applying the “hedgehog concept” clarified their core strengths, and why regularly inspecting systems and processes is critical even when a company appears successful. The conversation highlights leadership evolution, capacity management, building strong teams, and balancing visionary thinking with operational accountability.

Register for our virtual Sales Symposium, which takes place March 10th, 2026 – https://jeffreyscott.biz/sales-symposium/

Takeaways:

The post The Discipline of Growth: Using Continuous Improvement to Make Smarter Strategic Decisions with Chase Mullin appeared first on Jeffrey Scott.

In this episode Jeffrey Scott tackles the critical topic of sales goal setting in preparation for an upcoming Sales Symposium. He challenges the traditional top-down approach to goal assignment and advocates for a collaborative method where salespeople participate in creating their own commitments rather than simply complying with quotas.

Jeffrey breaks down how to structure effective sales goals by type and month, connect activities to outcomes, and create genuine buy-in from your team that translates to resilience when market challenges arise.

Register now for our Sales Symposium, which takes place March 10th. The early bird ends last week of February.

Takeaways:

The post The Art to Setting Highly Effective Sales Goals and Achieving Massive Buy-In with Jeffrey Scott appeared first on Jeffrey Scott.

In this episode, Jeffrey Scott sits down with Mark Sedley, CEO of Granum, the parent company behind LMN, SingleOps, and Greenius, to explore his entrepreneurial journey and bold vision for the green industry. From knocking on doors as a teenager to leading software platforms serving landscaping and tree care businesses, Mark shares how his background shaped his leadership style, why landscaping is harder than running a software company, and how technology, education, and labor solutions must evolve together. The conversation dives deep into industry fragmentation, the growing complexity of landscape operations, and why training, middle management development, and workforce empowerment are critical for the future of the green industry.

Key Takeaways

The post The Innovative Spirit of Granum (LMN, Greenius and Single Ops) with new CEO Mark Sedgley appeared first on Jeffrey Scott.

In this episode, Jeffrey Scott steps away from traditional business strategy to explore a more intentional and sustainable approach to personal goal setting for the new year. Rather than relying on reactive New Year’s resolutions, Jeffrey explains why they often fail and introduces a simple but powerful framework built around four core questions: Who do you want to be? What do you want to do? Where do you want to go? And what do you want to have? Drawing from personal experiences, travel aspirations, family life, health goals, and leadership growth, he shares how aligning personal goals with purpose creates clarity, focus, and long-term momentum. Jeffrey also emphasizes the importance of pacing, prioritization, accountability partners, and borrowing proven business tools like quarterly goals and OKRs to support personal development in 2026 and beyond.

Takeaways:

The post Setting Simple Personal Goals That Move The Needle with Jeffrey Scott appeared first on Jeffrey Scott.

In this episode, Dan Simpson, Manager of Product Marketing at Fleetio, joins Jeffrey Scott to break down why fleet and equipment management is one of the most overlooked — yet most volatile — cost centers in landscaping and contracting businesses. Dan shares insights from his hands-on background in construction and years working directly with fleets, explaining how better visibility, preventative maintenance, inspections, fuel tracking, and data-driven decisions can dramatically reduce breakdowns, control costs, and protect margins. The conversation dives into why landscaping companies are also “in the fleet business,” how software and data turn gut-feel decisions into confident ones, and where AI and automation are heading in fleet management.

Takeaways:

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The post Fleet Management Software Explained by Dan Simpson of Fleetio appeared first on Jeffrey Scott.

In this episode, Jeffrey Scott addresses the critical relationship between budgeting and business strategy for landscape company CEOs planning for 2026. He identifies a fundamental problem: too many companies treat budgeting as a checkbox exercise rather than a confirmation of their strategic direction. Drawing from his consulting experience with landscape businesses, he walks through ten common disconnects between budgets and operational reality—from unclear owner objectives to poor equipment management and weak cash flow planning. His core message is that effective budgeting requires intentional decision-making about what kind of company you’re building, whether that’s a lifestyle business, a growth company, or a sellable asset, and every financial decision should reinforce that goal.

Takeaways:

The post Aligning Budgets with Business Strategy: 10 Key Insights with Jeffrey Scott appeared first on Jeffrey Scott.

This is a replay of a previous episode featuring Wade and Dustin Vugteveen, owners of DeHamer Landscaping, a $10M+ landscaping firm based in Grandville, Michigan.

They do a mix of snow, maintenance, landscape and irrigation.

We discuss their history of startups, first with a baseball training business and then in retail.

We discuss how hard it was for them early on, and how difficult it is to grow a business as an entrepreneur.

These two have taken a series of risks over and over again, which has allowed them to scale their business quickly. Business is more of a “calling” for them as a people-first company.

You will enjoy stories and their ride.

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The post Taking Big Risks with Wade and Dustin Vugteveen appeared first on Jeffrey Scott.

Join Jeffrey Scott for an insightful conversation with two leaders from Aspire: Mark Tipton, co-founder and former CEO, and Eli Zevin, the current General Manager. Mark shares his 12-year journey building Aspire from a skunkworks project into the leading landscape business management software, while Eli discusses his transition from Service Titan and his vision for Aspire’s AI-powered future. This episode explores leadership transitions, scaling software companies, company culture, implementation challenges, and the revolutionary role of artificial intelligence in transforming the landscape industry.

Takeaways:

The post Leadership & Growth Lessons from Aspire Software, with Mark Tipton and Eli Zevin appeared first on Jeffrey Scott.

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In this episode, Jeffrey Scott breaks down the complete roadmap to financial mastery for landscape entrepreneurs. Whether you’re running a $1 million or $50 million operation, Jeffrey guides you through ten progressive steps that transform financial confusion into confidence and control. From establishing proper chart of accounts and job-costing systems to implementing gamification strategies and building enterprise value, this episode covers the essential frameworks that separate struggling companies from highly profitable ones. Jeffrey shares real-world insights on how companies have jumped from 5% to 18% net profit through disciplined financial systems, and offers a preview of the upcoming Financial Masterclass, where these concepts will be taught in depth with expert guest speakers.

Here is more information on our Financial Masterclass.

Key Takeaways

The post 10 Steps to Financial Mastery for Landscape Entrepreneurs appeared first on Jeffrey Scott.

In this episode, 24-year-old entrepreneur Matthew Woolley, founder of Woolley Outdoors in Lancaster, Pennsylvania, shares his journey from mowing lawns after work to building a company that now generates nearly $4 million in annual revenue. In just four and a half years, Matthew’s success has been driven by his relentless work ethic, willingness to learn, and focus on people. He opens up about his early challenges, key leadership lessons, hiring strategies, and how he manages rapid growth while maintaining balance in his personal life. His story offers practical insights and inspiration for anyone looking to grow their business with purpose and clarity.

Financial Masterclass Sign Up.

Key Takeaways:

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