Season 3 Episode 8

Bear's Fruit https://www.bearsfruit.com/

Connect with Amy Driscoll https://www.linkedin.com/in/amyelizabethdriscoll/

Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/

Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)

Amy Driscoll brings her emerging brand experience from Coca-Cola to the Winning at Work podcast as she shares how she and her co-founder are building a Master Brand within the gut health category. They started with Kombucha and expanded into the larger beverage set of sparking water. She joins me today from her brewery and tap room in Brooklyn, New York.

Origin Story

Brand Promise

Business Model

Distribution 

The Brewery

Gut Health

Kombucha and Sparking Water set 

Challenges

Key Learnings

About me and my mission and podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: [email protected]

Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

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Music from Uppbeat and ZapSplat