jobTopia with Tony Moore

By now everyone has dabbled with AI and ChatGPT, but can you create a sustainable, automated solution that eliminates all the manual and data-intensive processes and connects recruiters to prospects 24/7?  Probably not. That's why I'm on a mission to discover the best options for staffing and recruiting in this new series.

Meet Staffing Engine! This smart platform integrates with your CRM and manages the top of your funnel (and more) with smart assistants, distribution, and chatbots.

The possibilities are endless when you grasp how AI can transform your business.

Matt Dichter

Staffing Engine

Connect with Tony about your next staffing project.

A fancy high-tech CRM loaded with old, static data is like driving a Porsche on a dirt road!  I hate data entry and so do you. I discovered a new IT solution that automatically enriches CRM data into current, actionable intel.

WOO is part of the vibrant Teli-Viv tech start-up movement in Israel.

Leverage your existing CRM data and turn it into a goldmine! 

Gabe Mendelsohn, WOO partnerships. 

King of Pops is EVERYWHERE in Atlanta and is expanding to a city near you. The frozen popsicle cart with rainbow umbrellas can be found at any outdoor event. Steve, like many entrepreneurs, doesn't lack new ideas. He works with his brother, they bought a farm to supply fresh fruit to KOP and started a frozen food distribution business. And if that wasn't enough, Steve authored "WORK IS FUN." The hardback is set to hit the shelves on April 1st. 

Do you have what it takes to be a Cartrepreneur? 

Steve Carse

KOP

Like a social media strategy, a communications strategy can drive your business forward - if you know what you're doing! Matt shares his secret sauce - he may have shared too much!  

Find Matt Kovacs here.

Blaze PR

Example client - Mary's Gone Crackers

Emailing is the #1 sales tool used worldwide, so business leaders and sales and marketing professionals must learn how to automate and elevate this ever-changing tactic. 

I worked with Provoke and learned firsthand how this system operates. Listen and discover what is important - the answer will surprise you!

You can follow Richard on LI here.

Tech stack

• Lemlist sends personalized email campaigns, automates follow-ups, and engages with leads with customized content, boosting reply rates and overall sales engagement

Content methodology

• StoryBrand - by Donald Miller, is a marketing storytelling framework around a Hero and Guide.

Eric Scalese from BullHorn, a popular software for staffing companies, shares how to evaluate a new CRM and the best new tools that integrate into the CRM to elevate performance.  Eric is on Linkedin.  

This tech is amazing! 

Links listed here:

https://www.bullhorn.com/ - Staffing software built for recruiting agencies

https://www.sensehq.com/ - Talent CRM

https://tech.woo.io/ - Harness the power of your existing networks

https://www.vettd.ai/ - Candidate database optimization and enrichment

https://staffingengine.ai/ - Accelerate recruiting and sales productivity

https://www.employdrive.com/ - Payroll, HR and benefits software

https://go.greenshades.com/ - Payroll and HR solutions

https://www.ebsta.com/ - AI driven revenue platform for sales and forecasting

https://www.daxtra.com/ - Find, Parse, Match, Engage the best candidates through AI

https://www.textkernel.com/ - AI-driven solutions for parsing, data enrichment, and matching candidates and jobs

https://www.textkernel.com/ - Communication software dedicated to businesses who use CRMs. It captures all calls and communications and saves them in the CRM.

https://www.ringover.com/ - Multi-channel communications platform that syncs with your CRM

https://textus.com/ - Business texting software that increases engagement with consumers, candidates, and workers resulting in substantial gains in pipeline and productivity

Drea has worked with hundreds of successful recruiters and shares the top three strategies and activities they share.  Top Echelon is a recruiting software and networking platform based in Ohio. Drea Codispoti is the Director of the Network.  

Linkedin 

Top Echelon 

Timpl 

Winning at Work is now jobTopia. In this update episode, I sold my suburbia home, bought a 5-acre property in a smaller town, and got promoted to Head of Marketing for Timpl.

• The problem with realtors

Season 3, Episode 64:

Summary

In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.

Takeaways

Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle.

The business experiences seasonality, with the impact of winter varying depending on location and store type.

Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors.

Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product.

Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry.

Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart.

Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand.

Pop Bar products can be found in their stores, on their website, and on Amazon.

Popbar:

• Website

Connect with Reuben

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners? 

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: [email protected]

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

Music from Uppbeat and ZapSplat

TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation.

Ali's Creations

Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options.

Versatile and Available

Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads.

Ali's Journey

Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food.

The Power of Branding

Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese.

Retail Updates and Co-Branding

Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives.

Micro-Influencers and Social Media Strategy

Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm.

Season 3, Episode 63:

Farmer Foodie:

• Website

Connect with Ali

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners? 

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)

Contact me: [email protected]

Follow me on LinkedIn: Different, Better, Special Brands

Join Our Community

Music from Uppbeat and ZapSplat

TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP