#001 Part 1 of 3 of How to Build a Successful Candle Business. 

Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire business model.

• Starting with the basics is essential – one vessel, one wick, one wax, one fragrance oil
• Their most profitable product uses this simple formula rather than complex combinations
• Choose suppliers carefully, especially for foundational elements like wax and wicks
• Create a brand name and identity that connects with target customers rather than just using your personal name
• Understanding your niche market helps determine everything from pricing to packaging
• Women's boutiques became their target retail environment, influencing their entire brand design
• Share your candle making journey publicly to build an audience before launching
• Transparency about struggles and small victories creates invested customers
• Their first weekend brought $3,000 in sales from people who followed their development
• Different sales channels include Shopify, Etsy, markets, fundraisers, wholesale, and retail stores

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